AUREUM's Cass DiMicco on Brand Building and Business Management: Trend Forecasting, Personal Style, and the AUREUM Journey
Description
Cass DiMicco, founder of AUREUM Collective, joins us to share her journey from being a buyer to building a luxury fashion brand, AUREUM, known for its high-quality accessories like sunglasses, belts, and jewelry. Cass discusses her background in trend forecasting, how she and her husband manage the business with only two full-time employees, and the balance between creative direction and day-to-day operations. She opens up about navigating imposter syndrome, her personal style evolution, and how she’s carving out a future beyond influencer work, all while growing a successful brand that blends style with substance.
Follow Marianna: @marianna_hewitt
Follow Cass: @cassdimicco
Follow AUREUM: @AUREUM.COLLECTIVE
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Produced by Dear Media
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