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AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer

AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer

Update: 2022-11-23
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On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Alan Brawn, principal of Brawn Consulting and CI's very own monthly Brains & Brawn contributor. With 70% of purchasing decisions happening before a salesperson gets involved, the role of a salesperson is changing and the marketing goes hand-in-hand with the product itself. The duo discuss the following:

  • the ideal customer profile (4:42 )
  • the difference between sales and marketing (8:14 )
  • methodologies marketing and sales people in the commercial AV industry and integration companies should be implementing (13:54 )
  • and much more!

For more exclusive AV+ interviews visit CommercialIntegrator.com. 

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AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer

AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer

Commercial Integrator