AV+ Podcast: Alan Brawn on Marketing & Selling to Your Ideal Customer
Update: 2022-11-23
Description
On this episode of the Commercial Integrator AV+ podcast, Dan Ferrisi, host and editor-in-chief, chats with Alan Brawn, principal of Brawn Consulting and CI's very own monthly Brains & Brawn contributor. With 70% of purchasing decisions happening before a salesperson gets involved, the role of a salesperson is changing and the marketing goes hand-in-hand with the product itself. The duo discuss the following:
- the ideal customer profile (4:42 )
- the difference between sales and marketing (8:14 )
- methodologies marketing and sales people in the commercial AV industry and integration companies should be implementing (13:54 )
- and much more!
For more exclusive AV+ interviews visit CommercialIntegrator.com.
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