Aave's Brand Battle: DAO vs Labs
Update: 2025-12-24
Description
Aaves community is divided over who should control the protocols valuable brand, with the DAO and Aave Labs, the main developer team, at odds. The dispute escalated when Aave integrated CoW Swap, with fees going to Labs instead of the DAOs treasury. The debate raises questions about decentralized governance versus centralized teams in crypto. A proposal suggests the DAO take over brand assets, but supporters of Aave Labs argue this would slow progress. The split could reshape how big protocols balance power between builders and owners.
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