Aayushman Sinha on the Growth of Musicians as True Culture Drivers
In this episode of Advertising Is Dead, Varun is joined by Aayushman Sinha who takes us behind the scenes in a music manager's life. It's not all concerts and recordings but really a lot lot more. He also takes us through the life of a musician in the day and age of social media, brand integrations, experiential marketing initiatives, and the want for good original music. Further, he shares examples of how listener affinity is a huge factor giving us the Coke Studio example, and how NFTs are a big thing.
You can find Aayushman on Instagram | Twitter | LinkedIn
Talk to Varun Duggirala on Twitter and Instagram: @varunduggi
Find full videos on the AiD YouTube channel
You can listen to this show and other awesome shows on the new and improved IVM Podcast App on Android: https://ivm.today/android
or iOS: https://ivm.today/ios
Follow us on Socia media. We are @ivmpodcasts on Instagram, Twitter & Facebook.
See omnystudio.com/listener for privacy information.