See if you remember this TV ad jingle from the seventies:

“I’m a Pepper, he’s a Pepper, she’s a Pepper, we’re a Pepper! If you drink Dr. Pepper, you’re a Pepper, too!”

Hey, if you want to be a Pepper, that’s fine.

One of the keys to life, though, is to not just be a Pepper.

By all means, go ahead and drink a certain soda, drive a certain car, don’t let anything come between you and a certain pair of jeans – if you remembered the jingle; you’ll remember the jeans ad – but draw the bulk of your identity and self-worth from what you’re putting out into the world, and not from what you’re taking in.

People mentioned in this episode:

• Dan Sullivan

Books and other resources mentioned in this episode:

• Blue Ocean Strategy

Six things about Simple Secrets and its founder, Chris Allen:

• Simple Secrets, LLC is a profit+growth consultancy based in Asheville, North Carolina, with team members around the world.

• Simple Secrets collaborates with a hand-selected group of entrepreneurs, small business owners, and independent practitioners – doctors, lawyers, dentists, veterinarians, CPAs, etc. – to maximize their incomes, allowing them more well-deserved focus, freedom and fulfillment.

• Simple Secrets was founded in 2015 by award-winning direct response marketer, entrepreneur, and consultant Chris Allen.

• In the pre-Internet 90’s, Chris developed and marketed millions of dollars worth of physical products on radio and TV – the old “operators are standing by” days – then used his time-tested warchest of successful marketing methods to go completely digital in 2002, when the Internet began to mature.

• For over a decade, Chris provided information and consulting services to a variety of Fortune 500 companies, including United Airlines, Saks Fifth Avenue, Sony, LexisNexis and The National Federation of Independent Business (NFIB).

• When he’s not online, helping clients, Chris enjoys playing way too much Pickleball, and eating way too much pizza.

Don’t forget your FREE GIFTS!

• If you’re an entrepreneur, own a small business, or have a private practice, click the link below for FREE GIFTS guaranteed to make you more money with less stress…

SimpleSecrets.com