Active food system transformation with Olga Grönvall Lund
Olga Grönvall Lund is my guest on this episode of Inside Ideas with Marc Buckley.
Olga is a Swedish entrepreneur who has worked with food-related projects her whole professional career. She has mainly been active in Stockholm and Berlin but has also hosted events, catered, and done productions in other parts of the world such as Hong Kong, London, Bologna, Copenhagen and Paris to name a few.
In 2019 Olga founded Reformaten – a people’s movement for a new food system where everyone’s winner - humans, animals and nature. The slogan, “Det ska vara lätt att äta rätt”, explains the purpose well; “it must be easy to eat right”.
Throughout her career she had noticed the problems with the current food system through a business perspective, but It wasn't until last year, when her dad got seriously sick with colon cancer and was hospitalized, that she realized how deeply rooted and systemized this issue really is.
The food served to her dad in the hospital was a menu filled with industrial processed food or red meat. The type of food that is destroying our planet and is proven cancerogenic by WHO – and her own tax money was paying for it.
The idea was to translate boring and complicated research reports so that “normal” people outside the food system would understand and gather the voice of the people in a petition to show our leaders that a new system is demanded.
Olga's strongest assets are her energy, creativity, fearlessness, positive vibe, great taste and broad net of contacts.