The Ad Legends app - co-founded by industry veterans Dave Metcalf. Steve Metcalf, Vince Cook and Cheryl Berman - is an AI-driven tool that mimics the creative process of a full-service ad agency, but in minutes rather than months. It was born from a conversation about the advertising industry’s slow adoption of AI, and the idea of building an app that could act like an agency. The platform is designed to be a collaborative partner, not a replacement for human creativity. It incorporates the "digital DNA" of legendary creatives like Lee Klau, Jimmy Smith, and Dave Metcalf, offering users access to their unique styles and ways of thinking. The founders distinguish their app from general-purpose AI like ChatGPT, which they say can produce "BAI advertising" (Bad AI advertising) by generating a lot of variations without a central "big idea".

(0:00 ) Welcome and Guest Introductions
(3:03 ) What is Ad Legends?
(4:55 ) How do Ad Legends factor into the app?
(7:45 ) The user experience of the Ad Legends app
(10:11 ) The power of the app to stimulate creativity
(11:52 ) A deep dive into the Ad Legends app features
(13:54 ) How to work with a legend directly
(15:00 ) Collaboration and the human element
(18:00 ) Ad Legends vs. other AI tools like ChatGPT
(20:31 ) Introducing Cheryl Berman and Vince Cook
(21:02 ) Meet Cheryl Berman, former chairman of Leo Burnett
(21:41 ) Meet Vince Cook, former executive creative director at BBDO
(22:43 ) The McDonald's salad billboard that grew from seeds
(23:05 ) The importance of working with number one brands
(24:30 ) The legacy of iconic brand mascots
(25:16 ) Ad Legends as a democratizing force in advertising
(26:54 ) The collaborative nature of AI in Ad Legends
(28:01 ) The problem with "Bad Advertising" (BAI)
(29:24 ) Why emotional connection is key in branding
(30:26 ) How Ad Legends implements a creative's style
(32:00 ) The core difference between Ad Legends and ChatGPT
(33:34 ) How to use the Ad Legends app
(35:02 ) The future of Ad Legends partnerships
(36:40 ) Ad Legends as a mentorship tool
(37:47 ) Future plans for international expansion
(38:13 ) The marketplace model for one-on-one consulting