DiscoverMarketing Like a MotherAdventures in email marketing
Adventures in email marketing

Adventures in email marketing

Update: 2022-07-31
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Description

In this episode, Michelle and Olivia talk about all things email marketing. They discuss different strategies that have worked for them and what hasn't worked, as well as other topics like:

  • Olivia's strategy for reviving her list after taking a 2 YEAR break
  • How to get people on your list
  • How to choose a platform
  • Which metrics to track
  • Olivia's (somewhat) controversial daily email strategy
  • How to set up a "getting to know you" sequence
  • Batch creating vs writing in the moment
  • And more!

Other links in the episode:
ConvertKit
Freakonomics Podcast
https://www.thebluebellgroup.com
https://www.michellepontvert.com


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Adventures in email marketing

Adventures in email marketing

Olivia Radcliffe & Michelle Pontvert