Advertising Standards Authority (ASA) Guidelines for Aesthetic Practitioners: What You Can (and Can’t) Say Online
Description
In this episode, Emily is joined by Nicky Baker, Regulatory Project Manager at the Advertising Standards Authority (ASA), to demystify one of the most confusing areas for aesthetic practitioners—how to legally and safely market treatments like Botox, prescription weight-loss injections, and IV drips online.
Whether you’re using Instagram, writing blog content, running a website, or reposting testimonials, the UK’s advertising guidelines can be a minefield. In this episode, Nicky breaks down what’s allowed, what’s not, and what language could land you in hot water even if your intentions are good.
From hashtags and before-and-after photos to press features and influencer content, this episode offers clear, practical guidance to help you stay compliant and confident when promoting your services.
Resources Mentioned:
- ASA Website: asa.org.uk
- ASA Resources: click here
Connect with Emily:
- Website: bloomandbeyondstudio.com
- Instagram: @bloomandbeyondstudio
Enjoyed this episode? Make sure to subscribe and leave a review.
United States
