Advice Line: Reaching New Customers
1Digest
This episode of "How I Built This Lab" features advice from successful entrepreneurs on various business challenges. Erin, CEO of Hello Divorce, seeks advice from Leah Sullivan, founder of TaskRabbit, on building trust in online divorce services. Leah emphasizes the importance of emotional support, credibility, and showcasing positive customer experiences. Kaveh, founder of FisiO22, a premium olive oil company, asks for advice on scaling his brand nationwide. Scott and Ali, founders of Mod Pizza, emphasize the importance of product quality, building a community, and leveraging partnerships. Eric, co-founder of Jetsetmeds.com, seeks advice on marketing his travel medical kits. Holly Thagard, founder of Supergoop, suggests targeting urgent care clinics, B2B opportunities, and leveraging medical expertise through social media.
Outlines
Building Trust in Online Divorce Services
Erin, CEO of Hello Divorce, seeks advice from Leah Sullivan, founder of TaskRabbit, on building trust in online divorce services. Leah emphasizes the importance of emotional support, credibility, and showcasing positive customer experiences.
Scaling a Premium Olive Oil Brand
Kaveh, founder of FisiO22, a premium olive oil company, asks for advice on scaling his brand nationwide. Scott and Ali, founders of Mod Pizza, emphasize the importance of product quality, building a community, and leveraging partnerships.
Marketing Travel Medical Kits
Eric, co-founder of Jetsetmeds.com, seeks advice on marketing his travel medical kits. Holly Thagard, founder of Supergoop, suggests targeting urgent care clinics, B2B opportunities, and leveraging medical expertise through social media.
Keywords
Online Divorce Platform
A digital service that simplifies and streamlines the divorce process, offering legal forms, document filing, and access to legal and financial experts.
Premium Olive Oil
Olive oil produced using high-quality olives and traditional methods, resulting in a superior flavor profile and health benefits.
Travel Medical Kit
A curated collection of prescription and over-the-counter medications, first aid supplies, and other essentials for travelers, designed to address common medical needs while abroad.
Mission-Driven Business
A company that prioritizes social or environmental impact alongside financial success, often allocating resources to charitable causes or sustainable practices.
Product Market Fit
The alignment between a product or service and the needs and desires of a specific target market, indicating a strong potential for success.
B2B Marketing
Marketing strategies focused on reaching and engaging businesses as customers, rather than individual consumers, often involving partnerships and targeted outreach.
Influencer Marketing
A marketing strategy that leverages individuals with a significant online following to promote products or services to their audience, often through sponsored content or endorsements.
Q&A
How do you overcome the deeply rooted belief that people need to hire a lawyer to get divorced and build trust in the idea that an online divorce can work?
Erin, the founder of Hello Divorce, seeks advice on building trust in online divorce services. Leah Sullivan, founder of TaskRabbit, suggests emphasizing emotional support, credibility, and showcasing positive customer experiences.
What is the best strategy to scale a premium olive oil brand nationwide and enhance distribution channels?
Kaveh, founder of FisiO22, seeks advice on scaling his brand. Scott and Ali, founders of Mod Pizza, emphasize the importance of product quality, building a community, leveraging partnerships, and utilizing gift guides.
What channels should a startup focus on to market a unique product that requires both education and marketing to reach potential consumers?
Eric, co-founder of Jetsetmeds.com, seeks advice on marketing his travel medical kits. Holly Thagard, founder of Supergoop, suggests targeting urgent care clinics, B2B opportunities, and leveraging medical expertise through social media.
Show Notes
This week, Guy is joined by Leah Solivan of TaskRabbit, Scott and Ally Svenson of MOD Pizza, and Holly Thaggard of Supergoop! to answer questions about reaching new customers from three early-stage founders in this special “mashup” episode of the How I Built This Lab Advice Line.
First, Erin from Alameda, California wants to introduce users to an online divorce platform so the legal process isn’t any harder than it has to be. Then, Kaveh in San Diego seeks to bring his olive oil beyond the farmers market and into kitchens nationwide. And finally, Erik from New Jersey offers on-the-go medical kits to make travel prep that much easier.
Thank you to the founders of Hello Divorce, aficio22 and JetSet Meds for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
To hear our guests’ previous episodes:
TaskRabbit: Leah Solivan | Advice Line with Leah Solivan
MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson | Advice Line with Scott and Ally Svenson
Supergoop!: Holly Thaggard | Advice Line with Holly Thaggard
This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineers were Gilly Moon and Robert Rodriguez.
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