Advice Line with Holly Thaggard of Supergoop!
Digest
This episode of "How I Built This Lab" features a special advice line segment where Guy Raz, the host, welcomes Holly Thagger, founder of Supergoop, to offer guidance to entrepreneurs. The first caller, Christina Davis, founder of Davis Cookie Collection, seeks advice on scaling her business and finding a mentor. Holly suggests building an advisory board, differentiating the brand, and focusing on key distribution channels. The second caller, Anderson Camp, co-founder of the Clean Shave Company, shares his story of developing a water-saving razor rinser while serving in the Navy. Holly emphasizes the importance of identifying a target demographic and leveraging the product's unique features for marketing. The third caller, Erin McLaughlin, founder of Flagguard, a water safety device for children, seeks advice on educating consumers about the importance of visibility in water sports. Holly emphasizes the need for a playful and engaging marketing approach, highlighting the product's innovation and safety benefits. The episode concludes with Guy and Holly reflecting on the advice given to the callers, emphasizing the importance of learning from mistakes and trusting one's gut. They encourage the founders to continue building and creating, reminding them that the early stages of a business are often the most exciting.
Outlines
Building a Business: Advice from Supergoop Founder Holly Thagger
This episode features a special advice line segment where Guy Raz welcomes Holly Thagger, founder of Supergoop, to offer guidance to entrepreneurs seeking advice on scaling their businesses, marketing their products, and finding the right mentors.
Scaling a Cookie Business: Advice for Davis Cookie Collection
Christina Davis, founder of Davis Cookie Collection, seeks advice on scaling her business and finding a mentor. Holly suggests building an advisory board, differentiating the brand, and focusing on key distribution channels.
Marketing a Water-Saving Razor: Advice for the Clean Shave Company
Anderson Camp, co-founder of the Clean Shave Company, shares his story of developing a water-saving razor rinser while serving in the Navy. Holly emphasizes the importance of identifying a target demographic and leveraging the product's unique features for marketing.
Promoting Water Safety: Advice for Flagguard
Erin McLaughlin, founder of Flagguard, a water safety device for children, seeks advice on educating consumers about the importance of visibility in water sports. Holly emphasizes the need for a playful and engaging marketing approach, highlighting the product's innovation and safety benefits.
Final Thoughts and Encouragement
Guy and Holly reflect on the advice given to the callers, emphasizing the importance of learning from mistakes and trusting one's gut. They encourage the founders to continue building and creating, reminding them that the early stages of a business are often the most exciting.
Keywords
Supergoop
Supergoop is a sunscreen brand founded by Holly Thagger. It is known for its innovative and stylish sunscreen products, which have made sunscreen more appealing to a wider audience.
Davis Cookie Collection
Davis Cookie Collection is a cookie company founded by Christina Davis. They specialize in hand-crafted cookies made with real ingredients and offer a wide variety of flavors.
Clean Shave Company
The Clean Shave Company is a company founded by Anderson Camp and Matt Semple. They developed the Razor Rinser, a water-saving device that cleans razor blades more effectively than traditional methods.
Flagguard
Flagguard is a water safety device designed by Erin McLaughlin. It attaches to a life jacket and automatically deploys a bright orange flag when a child falls into the water, increasing their visibility to boats and rescuers.
Scaling a Business
The process of growing a business, increasing its operations, and expanding its reach.
Marketing Strategies
Techniques and approaches used to promote a product or service and reach target customers.
Finding Mentors
The process of identifying and connecting with experienced individuals who can provide guidance and support to entrepreneurs.
Q&A
What are some effective strategies for explaining a product to people who are not familiar with it, especially when it addresses a problem they may not be aware of?
Focus on the benefits and solutions your product offers, using clear and concise language. Emphasize the problem your product solves and how it improves people's lives. Use storytelling and real-life examples to connect with your audience.
How can a small business owner effectively scale their business and find the right mentors to guide them?
Build an advisory board of experienced individuals who can offer valuable insights and guidance. Focus on key distribution channels and partnerships that can help reach a wider audience. Seek out mentors who have experience in scaling businesses similar to yours.
What are some creative ways to market a product that addresses a serious issue, such as water safety, without scaring potential customers?
Focus on the positive aspects of your product, highlighting its fun and playful features. Use engaging storytelling and visuals to showcase the benefits and excitement of using your product. Partner with organizations and influencers who share your values and mission.
Show Notes
Supergoop! founder Holly Thaggard joins Guy on the Advice Line, where they answer questions from three founders about finding the right audience and introducing their brands.
Today, we meet Christina, the founder of a Cincinnati cookie business who is trying to bake her business to the next level. Then Philadelphia-based engineer Andy introduces a shaving product he developed with his Navy bunkmate while they were deployed. And Erin in Illinois, who wants to make water sports safer with a life jacket upgrade.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to Holly tell the story of how Supergoop! was founded from her first visit to the show back in 2020.
This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Gilly Moon.
You can follow HIBT on Twitter & Instagram and sign up for Guy's free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Table of contents
United States
