Advice Line with Sadie Lincoln of barre3
2Digest
The episode begins with a brief introduction and a promotion for Wondery Plus subscribers. The host then discusses the upcoming election season and recommends the "Up First" podcast for news updates and analysis. The episode transitions to the "How I Built This Lab" segment, where the host, Guy Raz, is joined by Sadie Lincoln, co-founder and CEO of Bar 3, a fitness and wellness company. The first caller, Dustin Bowen, introduces his new condiment, Kachustered, a blend of ketchup and mustard. He seeks advice on branding and storytelling for his product. Sadie suggests a playful and quirky branding approach for Kachustered, emphasizing its convenience and unique selling proposition. She also recommends exploring innovative packaging options. The second caller, Andrew Pizzulo, introduces his new game, Ramps, a combination of skiball and cornhole. He seeks advice on selling his premium-priced game and conveying its value. Sadie emphasizes the emotional value of Ramps as a multi-generational game that fosters connection and wholesome fun. She suggests targeting businesses and events where people can experience the game before purchasing. Guy recommends a strategic approach to reaching target audiences for Ramps, including demoing the game at events and leveraging social media influencers. He also emphasizes the importance of grassroots marketing and identifying specific tribes that might be interested in the game. The third caller, Randy Pink, introduces her project, Roughner Treehouse Village, a nature-centered community space in Birmingham, Alabama. She seeks advice on transitioning from being the sole face of the business. Sadie shares her own experience of becoming the face of Bar 3 and encourages Randy to embrace the vulnerability of being the initial storyteller for her project. She emphasizes that the focus will shift to the community's stories as the project develops. Guy encourages Randy to leverage her storytelling skills and surround herself with people who can complement her strengths. He emphasizes the importance of building trust with people who have different skillsets and perspectives. Sadie reflects on her journey as a founder and advises her past self to believe in herself and attract the best people to help her grow her business. She emphasizes the importance of surrounding herself with people who respect her unique strengths. The episode concludes with a call to action for listeners to sign up for Guy Raz's newsletter and submit their business ideas for a chance to be featured on the show.
Outlines
Entrepreneurial Advice from Bar 3 Co-Founder Sadie Lincoln
This episode of "How I Built This" features advice from Sadie Lincoln, co-founder of Bar 3, to entrepreneurs seeking guidance on branding, storytelling, and building community for their businesses. The episode features three callers with unique business ventures: Kachustered, a new condiment; Ramps, a multi-generational game; and Roughner Treehouse Village, a nature-centered community space. Sadie shares her insights on branding, target audience, and transitioning from being the sole face of a business.
Keywords
Kachustered
A new condiment that combines the sweet and tangy flavors of ketchup and mustard, creating a unique and delicious blend.
Bar 3
A fitness and wellness company with almost 200 studios across the country, known for its unique blend of ballet, yoga, and Pilates.
Ramps Game
A 1-4 player game that combines elements of skiball and cornhole, featuring interchangeable targets and two game modes: cups and points.
Roughner Treehouse Village
A nature-centered community space in Birmingham, Alabama, designed to foster connection and provide a place for exploration and enjoyment.
Entrepreneurial Storytelling
The art of sharing compelling narratives about business ventures, highlighting the challenges, triumphs, and lessons learned along the way.
Brand Building
The process of creating a distinct identity and image for a product or service, encompassing its name, logo, messaging, and overall experience.
Target Audience
The specific group of people that a product or service is intended to reach, based on their demographics, interests, and needs.
Grassroots Marketing
A marketing strategy that focuses on building relationships and generating buzz through word-of-mouth, community engagement, and direct interaction with potential customers.
Q&A
What are some key considerations for branding a new product like Kachustered?
Consider the target audience, the product's unique selling proposition, and the overall tone and style of the brand. A playful and quirky approach can be effective for a product like Kachustered, emphasizing its convenience and fun factor.
How can a founder transition from being the sole face of a business to building a stronger community presence?
Embrace the vulnerability of being the initial storyteller, but recognize that the focus will shift to the community's stories as the project develops. Surround yourself with people who can complement your strengths and help build trust with others.
What are some strategies for selling a premium-priced product like the Ramps game?
Emphasize the emotional value of the product, targeting specific tribes and events where people can experience the game before purchasing. Consider offering a lower-priced base game set to make the product more accessible.
How can a founder leverage their storytelling skills to build a successful nonprofit organization?
Surround yourself with people who have different skillsets and perspectives, including those with experience in nonprofit development, community building, and fundraising. Use your storytelling abilities to paint a compelling vision for the project and inspire others to get involved.
Show Notes
barre3 co-founder and CEO Sadie Lincoln joins Guy on the Advice line, where they answer questions from three early-stage founders. Plus, Sadie breaks down how she introduced her novel fitness concept to new customers.
First we meet Dustin in Texas, who’s working on a brand identity for his ketchup-mustard combo condiment. Then Andrew in Missouri, who wants to convey the value of his newly-created yard game. And Randi in Alabama, who’s wondering if she should step back from being the sole face of her soon-to-be community gathering space.
Thank you to the founders of Ketchustard, Pizzy Products and Ruffner Treehouse Village for being a part of our show.
If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
And be sure to listen to barre3’s founding story as told by Sadie on the show in 2017.
This episode was produced by Carla Esteves with music by Ramtin Arablouei. It was edited by John Isabella. Our audio engineer was Neal Rauch.
You can follow HIBT on X & Instagram and sign up for Guy’s free newsletter at guyraz.com.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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