DiscoverINNOCOS: Nurturing Beauty Brands for Global Impact.After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?
After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?

After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?

Update: 2021-11-06
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2020 was a year of total transformation for consumers. We have seen that the pandemic has fundamentally changed how people interact with beauty brands. What trends are here to stay, and how should brands adjust to the "post-pandemic" consumer? Presentation by Google, Sam Mintz. 
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After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?

After 18 Months Living Through a Pandemic, Which Consumer Behaviour are Here to Stay?

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