Agency Best Practice | Cracking the Walmart Code for Amazon Brands
Update: 2025-08-13
Description
In this episode of Marketplace Masters, host Paul Sonneveld welcomes Hailee Johnson-Engelbert, co-founder of Cartbloom, a Walmart-first advertising agency.
They dive into the unique strategies for building and scaling successful businesses on Walmart's platform, leveraging Walmart's Connect advertising suite. Haley shares her extensive background in e-commerce, starting at Amazon and transitioning to advertising roles that led her to join the inaugural Walmart Connect Marketplace team.
Listeners can expect insights into the distinct best practices for marketing on Walmart, highlighting the differences from Amazon. Tune in for valuable expertise on navigating the Walmart marketplace landscape!
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