Agency Best Practice | Tariffs and Takeoff: Why Europe Is the Smart Hedge for U.S. Brands
Update: 2025-10-16
Description
š Tariffs Are RisingāIs It Finally Time for US Brands to Go All-In on Europe?
With US-China tariffs threatening Amazon's margins, Europe is looking less like a nice-to-have and more like a must. In this episode, Marc Miller and Jake Russell from UK-based Amazon agency MercÄtus join Paul Sonneveld to break down what it really takes to succeed in Europeāwithout boots on the ground.
From zero-rated EU import duties and Amazonās end-to-end logistics network to surprisingly deep demand in overlooked categories (š cat furniture in France?), this is the strategic playbook for margin-conscious US brands eyeing international expansion.
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