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Agile Strategies in B2B eCommerce

Agile Strategies in B2B eCommerce

Update: 2024-02-15
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In this episode of our B2B e-commerce series, we're featuring Lori McDonald, a visionary who bridges the awe-inspiring realm of digital commerce. Lori's journey from the control rooms of NASA's Space Shuttle Program to the forefront of B2B e-commerce innovation exemplifies a remarkable blend of adaptability, curiosity, and expertise.

With a foundation in computer electrical engineering from Purdue and hands-on experience as a flight controller at the NASA Johnson Space Center, Lori brings a unique perspective to digital commerce challenges. Her transition into a digital commerce consultant showcases her ability to apply the principles of continuous improvement and adaptability, learned from the space industry, to help manufacturers and distributors excel online. 

Alongside her husband Dave, also a former NASA intern, Lori embarked on a new venture in 1998, founding a web development company specialized in B2B e-commerce solutions. Together, they leveraged their combined expertise in engineering and data management to address the unique needs of the B2B sector.

Join us as Lori shares insights on agile strategies in commerce, from the vastness of space to the dynamic landscape of digital commerce, offering invaluable lessons on innovation and adaptation for today's businesses.

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Agile Strategies in B2B eCommerce

Agile Strategies in B2B eCommerce

Asim Bawani & Maaz Ahmed