Ahref's State of SEO
Update: 2026-02-18
Description
Enterprise SEO teams waste 60% of their time on manual technical fixes. Patrick Stox, Product Advisor at Ahrefs with 20+ years optimizing enterprise search programs, reveals how AI-powered automation is eliminating technical debt while reshaping content strategy. The discussion covers Ahrefs' real-time site auditing system that automatically detects and fixes canonicals, redirects, and internal links without developer intervention, plus strategic frameworks for balancing top-funnel content investment against bottom-funnel conversions in an AI-first search landscape.
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