Al Clark is the founder of Outrun Films and one of the leading automotive directors working in the industry today. From Bugatti and McLaren to Aston Martin, Al’s career spans viral films, major commercials, and the evolution of CGI car production. We discuss his journey from grassroots filming to global campaigns, what goes into making hypercars look their best on screen, and how the industry is adapting to new platforms.

Enjoy,

https://www.outrun.tv/

00:00 – Intro & Al Clark’s path into car filmmaking

03:00 – How car marketing has evolved over the years

06:00 – Social media reshaping how we see cars

09:00 – From photography to video: the big industry shift

12:00 – Viral clips vs lasting storytelling

15:00 – Shooting for Instagram vs cinematic framing

18:00 – Moving from camera operator to director

21:00 – Why story matters in car films

24:00 – Breaking into the automotive film world

27:00 – Working with OEMs & the realities of brand projects

30:00 – Small crews vs 100-person productions

33:00 – Balancing creativity with logistics on set

36:00 – Where car filmmaking is heading next

39:00 – Why passion for cars shows on screen

42:00 – Shooting Bollywood action with supercars

45:00 – Keeping energy high on long shoots

48:00 – Why car enthusiasts make the best crew

54:00 – Second unit directors & filming car action

58:00 – The stunt drivers who make impossible shots possible

01:00 – Standout driving feats on set

01:02 – Behind the Bugatti Chiron 0–400–0 film

01:10 – First steps into CGI car filmmaking

01:22 – Unlocking creativity with full CGI

01:36 – Real cars vs CGI: where the future lies

01:42 – Why real stories and documentary-style films endure

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