Albertsons Doubles Down on Retail Media | Fast Five Shorts
Description
Albertsons introduces three new retail media channels with investment matching programs, brought to you by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso.
The grocer's Media Collective now offers organic influencers, premium in-store screens, and enhanced on-site placements, plus matching CPG investments with enterprise media dollars. Chris and Anne analyze the competitive implications and strategic hooks for competing against Amazon and Walmart's retail media dominance.
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