In this episode of Create, we break down Alex Hormozi’s 2025 content strategy—what’s changed, what still works, and what most people get wrong when they try to copy him.

From 80+ weekly video outputs to repurposing tweets into full-scale media assets, Hormozi has built one of the most effective personal brands on the internet. But the real secret? It’s not just about quantity.

We unpack:

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  How Hormozi stress-tests ideas before recording a single video

  
  


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  The real reason behind his "give it all away" strategy

  
  


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  What most copycats get wrong (and why they burn out)

  
  


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  How to adapt the Hormozi model without becoming a clone

  
  


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  What you can steal for your own brand—even on a small budget