Alix Earle BioSnap a weekly updated Biography.

Alix Earle, the TikTok sensation turned business powerhouse, made waves yesterday with her bold leap into the beverage world, investing as a strategic equity partner in GORGIE Energy, the fast-rising functional drink brand, according to a PR Newswire release from December 16. This isnt just another endorsement; Earle, fresh off her runner-up finish on Season 34 of Dancing With the Stars, credits GORGIEs clean green tea caffeine for fueling her grueling rehearsals without the dreaded crash, evolving her from loyal fan to key player in brand strategy, product development, and scaling the company toward the 125 billion energy drink market by 2030. GORGIE founder Michelle Cordeiro Grant hailed Earle as the perfect next-gen leader, praising her authenticity and media mogul evolution from college kid to 10-million-follower icon across platforms.

The move underscores Earles pivot from viral get-ready-with-me videos to savvy creator-economy deals, positioning her as a thought leader in wellness and clean energy amid shifting consumer tastes away from sugary giants. Shes already eyed for amplifying GORGIEs retail push at Target and beyond, with her hands-on vibe promising explosive growth.

No fresh public appearances or social media buzz popped in the last few days beyond this, though her Amazon influencer status remains top-tier, per Feedspot rankings listing her as number one with millions of Instagram followers. Unconfirmed whispers of broader entertainment ventures linger from bio updates on sites like Puningway, but nothing verified ties to this week. Keep eyes peeled; Earles trajectory screams more mogul moves ahead.

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