DiscoverVUX WorldAll about Voysis and the GUI to VUI transition with Brian Colcord
All about Voysis and the GUI to VUI transition with Brian Colcord

All about Voysis and the GUI to VUI transition with Brian Colcord

Update: 2018-05-07
Share

Description

We’ve covered plenty of voice first designand developmenton this podcast. Well, that’s what the podcast is, so we’re bound to! Most of what we’ve discussed has largely been voice assistant or smart speaker-focused. We haven’t covered a huge amount of voice first application in the browser and on mobile, until now.


Mic check

You’ll have noticed the little mic symbol popping up on a number of websites lately. It’s in the Google search bar, it’s on websites such as EchoSim and Spotify are trialing it too. When you press that mic symbol, it enables your mic on whatever device you’re using and lets you speak your search term.


Next time you see that mic, you could be looking at the entry point to Voysis.

On a lot of websites, that search may well just use the website’s standard search tool to perform the search. With


Voysis, its engine will perform the search for you using its voice tech stack.


That means that you can perform more elaborate searches that most search engines would struggle with. For example:

“Show me Nike Air Max trainers, size 8, in black, under $150”


Most search engines would freak out at this, but not Voysis. That’s what it does.

Of course, it’s more than an ecommerce search tool, as we’ll find out during this episode.


In this episode

We discuss how approaches to new technology seem to wrongly follow a reincarnation route. Turning print into web by using the same principles that govern print. Turning online into mobile by using the same principles that govern the web. Then taking the practices and principles of GUI and transferring that to VUI. We touch on why moving you app to voice is the wrong approach.


We also discuss:

  • Voysis - what it is and what it does
  • Getting sophisticated with searches
  • Designing purely for voice vs multi modal
  • The challenge of ecommerce with a zero UI
  • The nuance between the GUI assistant and voice only assistants
  • How multi modal voice experiences can help the shopping experience
  • Making the transition from GUI to VUI
  • The similarities between moving from web to mobile and from mobile to voice - (when moving to mobile, you had to think about gestures and smaller screens)
  • Error states and points of delight
  • The difference between designing for voice and designing for a screen
  • Testing for voice
  • Understand voice first ergonomics


Our Guest

Brian Colcord, VP of Design at Voysis, is a world-leading designer, cool, calm and collected speaker and passionate sneaker head.


After designing the early versions of the JoinMe brand markings and UI, he was recruited by LogMeIn and went on to be one of the first designers to work on the Apple Watch prior to its release.


Brian has made the transition from GUI to VUI design and shares with us his passion for voice, how he made the transition, what he learned and how you can do it too.


About Voysis

Voysis is a Dublin-based voice technology company that believes voice interactions can be as natural as human ones and are working intently to give brands the capability to have natural language interactions with customers.


Links


Check out the Voysis website

Follow Voysis on Twitter

Read the Voysis blog

Join Brian on LinkedIn

Follow Brian on Twitter

Listen to the AI in industry podcast with Voysis CEO, Peter Cahill

Read Brian's post, You're already a voice designer, you just don't know it yet


Where to listen


Comments 
loading
In Channel
Smart speakers increase in-store sales with Bree Glaeser and Brooke Hawkins
Diving deep into the usage of smart speakers in-store, finding out how a voice assistant is helping with product selection and driving sales, with The Mars Agency's Bree Glaeser and Brooke Hawkins.If you've had your ear to the ground, you might have come across this example of how voice is being used to help people shop for whisky in-store. It's called SmartAisle. It's an interactive voice assistant that takes away the paradox of choice by guiding users through a conversation to find the right whiskey for them.It's a sterling example of how voice could and should be applied in-store and is proving to increase sasles.Today, we're speaking to the team that designed it to find out about:The opportunities of voice in-storeHow it's driving salesDesign considerations for designing in-store voice assistantsTechnical challengesThe future of voice shoppingEarn monthly recurring revenue from your skills/actionsIf you build skills/actions for clients, then you can earn money from them each month through Speebly.Speebly let's your client's skill/action be accessed and interacted with via your client's website.Sign up your client to Speebly and you'll get a share of the monthly subscription fee.Plus, if you've already built the skill/action, it'll take you 5 minutes to set up.Find out moreWhere to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioAbout Bree GlaeserBree is an innovation strategist, currently focused on helping brands prepare for a voice-first world. Bree leads the voice practice at The Mars Agency, and is a core member of the team responsible for dreaming up and bringing to life the first-of-its-kind voice assistant at brick and mortar retail, SmartAisle (SM).Bree got into the voice and conversational commerce space via a background in design thinking and innovation. She has acted as a coach/industry expert supporting the Berkeley Entrepreneurship Program and other innovation groups in the Bay Area, to help students and professionals identify insights and ideate consumer/user-driven solutions.About Brooke HawkinsBrooke started her career in voice designing interactive phone calls and voice assistants for healthcare. Since then, she’s helped co-write the Intro to VUI course at CareerFoundry, designed chatbots for Fortune 500 clients at Nuance, and now works with The Mars Agency designing voice shopping experiences for brands. When she’s not designing for brands, Brooke writes about the burgeoning field of voice ethics, and is always thinking about the new ways voice interfaces are changing our lives for better or worse.About The Mars AgencyThe Mars Agency is a global marketing practice, specializing in marketing to shoppers, consumers and retailers across the ever-expanding omnicommerce environment. Mars uniquely refers to this environment as the A-to-V Commerce space, which incorporates everything from Autonomous to Voice commerce.Mars, proud of its independence and growth-for-clients focus, operates internationally across the Americas, Europe and Asia through its network of 13 offices.LinksVisit The Mars Agency websiteConnect with Bree on LinkedInConnect with Brooke on LinkedInFollow Brooke on TwitterRead more about Smart Aisle from the Marketing Dive
How we made Hidden Cities Berlin with Nicky Birch, Michelle Feuerlicht and Nigel James Brown
In this episode, we take a deep dive into the creation of the world's first voice-first interactive documentary: Hidden Cities Berlin for Google Assistant. The action is part of a collaboration between Google and the Financial Times and was created by Rosina Sound and Reduced Listening.We're joined by the people behind the action, founder of Ronsina sound, Nicky Birch; interactive and immersive producer and BAFTA-winner, Michelle Feuerlicht; and audio software engineer, programmer, two-time BAFTA winner and all-round audio veteran, Nigel James Brown.Together, the dream team take us through the creation process of Hidden Cities Berlin. We discuss the brief, the ideation and creation process, the design considerations and the technical build.In this podcast, you'll learn about:Considerations for creating long-form, rich interactive audio contentThe challenges of creating interactive narrative as opposed to linear narrativeStorytelling with empathyDocumenting design and the 'pearl necklace' approachWhy you should consider having two narratorsWhen to give users a choice and whyClustering intents around one areaSome limitations of Dialogue Flow when working with audioHow to start with an Alpha and what to includePersonalising experiences based on previous session behaviourAnd much more (obviously)Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioLinksVisit the Rosina Sound websiteContact Nicky: nicky@rosina.ioSay 'Hey Google, speak to Hidden Cities Berlin' 
All about voice content management and localisation with Milkana Brace and Jonathan Burstein
Today, we're discussing why you should separate voice app content from your code and logic with Jargon founders, Milkana Brace (CEO) and Jonathan Burstein (CTO).Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioJargonSeparating content from code is a practice that not only makes it easier to manage your VUX in general, but also paves the way for internationalising your Alexa Skill or Google Assisntant Action for other countries. Jargon's SDK does the former (separating code from content) and their transcreation services do the latter (internationalise your skill or action for other languages.Internationalising Alexa Skills and Google Assistant Actions: the land grabThis January, Google announced that Google Assistant will be available on over 1 billion devices. Amazon report to have now sold over 100 million Echo devices. Yet, 90% of all smart speaker activity is conducted in English. That's despite Alexa having a decent presence across Europe, Asia and South America, and Google Assistant being available globally.Jargon's theory: not enough people are internationalising their Alexa Skills or Google Assistant Actions. And, because there isn't as many Skills and Actions in other languages, the prizes available for those who do transcreate their VUX are there for the taking.In this episode, we take a deep dive into both and explain the benefits of managing content independently from code, as well as discuss the land grab available right now if you internationalise your Skill or Action. Oh, and how to do it!LinksVisit jargon.comRead Jargon's posts on MediumFollow @jargonjourney on TwitterFollow Jargon on LinkedInCheck out @jargonjourney on InstagramDownload the Jargon SDK:https://www.npmjs.com/package/@jargon/alexa-skill-sdkhttps://www.npmjs.com/package/@jargon/jovo-pluginhttps://www.npmjs.com/package/@jargon/actions-on-googleCheck out the Dabble Labs videos on YouTube
VUI design best practice for kids Alexa skills with the BBC's Paul Jackson
We're honoured to be joined by Paul Jackson, Senior Designer at the BBC, to discuss how the Beeb are approaching VUI design, with a particular focus on designing Alexa Skills for kids.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioVUI design for kidsThe BBC is killing it in voice right now. It's one of the only companies with a full in-house voice and AI team and it consists of tens of people. It's investing heavily on what it believes is the future of content. This week, we're lucky enough to step inside the BBC and see how it's approaching voice design.We speak to Senior Designer on the Voice and AI team, Paul Jackson, about his experience in creating the CBeebies Alexa Skill and how you can apply the learnings to your voice user experiences, regardless of whether you're creating for kids or not.We discuss:The make-up of the BBC's Voice and AI teamHow the BBC are thinking about and approaching voiceThe challenges of Natural Language Understanding with kidsUser research findings from testing skills with kidsTranslating real-world insights into mimicked voice experiencesBest practice for designing VUI experiences for kidsSome of the BBC's 12 principles of designing for voiceLimiting options and choiceBalancing discovery and choiceThe use of sound, audio and recording with talentThe implementation approach and skills within skillsRelease cycles and continuous improvementThe whole episode is littered with clips from the CBeebies Alexa Skill as we move through the conversation and highlight examples of design thinking and how it translates to the end-result.This one is not to be missed.LinksFollow the BBC UXD team on Twitterand InstagramFollow Paul on Twitter and InstagramEnable the CBeebies skillHead to Mobile UX LondonEnquire about the Designing for Voice Course(mention VUX World to save 10%)
The latest in voice SEO and discoverability with John Campbell
Discussing the latest insights and research in voice SEO and showing you how you can get discovered on Google Assistant, with the MD of Rabbit and Pork, John Campbell.Where to listenApple podcastsSpotifyYouTubeCastBoxSpreakerTuneInBreakerStitcherPlayerFMiHeartRadioVoice SEOVoice SEO is a roaring-hot topic. All the top marketing and business publications have been writing about the importance of voice searchall year. But, little has been documented on how to actually do anything about it. Until now.John Campbell is the Head of SEO at Roast, London, and has more recently become the founder and MD of a new voice agency, Rabbit and Pork.John's experience in the SEO field is serving him ideally in breaking into the voice assistant space. Through using traditional SEO tools and techniques, John has been experimenting with ways in which brands can be found on voice assistants, and he joins us this week to share what he's learned recently.It'll blow your mind.In this episodeIn this episode, you'll learn some practical tips on what you can do to have your content found on Google Assistant. Using the latest research, data and insights, John takes us through some of the work he's been doing recently and shares the results he's been achieving.Amongst other things, we discuss:Implicit invocationsWhat they are and how they're usedThe benefits of being the implicitly inovocated action, including gaining search volume data and keeping people engagedHow past advice on the web is a little out datedDeveloping a strategy for your own business/skillHow to set up implicit invocations on Google Assistant and Amazon AlexaWhat results can you expect?What the future could hold with implicit invocation rankingHow to find key phrases that people might be voice searchingWe discuss Roast's studies of 10,000 key phrases and discuss the trends in how Google Assistant serves results, including starting to rank actions in search results and serve them as a higher priority that featured snippets. The graph below, for example, shows how, prior to an action existing, Google Assistant wasn't serving a search result at all. Once the action was launched, Google Assistant started sending people to the action, rather than serving nothing.We discuss how you can spot these opportunities and create an action where there isn't currently a Google Assistant search result.Explicit invocationsWhat it is and how it's usedHow you can promote your action or skill, including how to target specific Alexa or Google Assistant owners in online adsHow to measure the success of promotional activityWe also discuss the future of voice SEO and where it's all heading, including skill-to-skill connections and much, much more.LinksVisit the Roast websiteRabbit and Pork website (coming soon)Follow Rabbit and Pork on TwitterFollow John Campbell on Twitter Follow Roast on TwitterCheck out the latest Voice SEO report from Roast
Download from Google Play
Download from App Store
00:00
00:00
1.0x

0.5x

1.0x

1.5x

2.0x

3.0x

All about Voysis and the GUI to VUI transition with Brian Colcord

All about Voysis and the GUI to VUI transition with Brian Colcord