Amazon's New Advertising Push: Live Events & AI
Update: 2026-01-05
Description
Amazon is making a strong push to become the ultimate destination for advertisers, leveraging its vast online store and streaming services to reach a massive audience. With new deals in place with Disney, Roku, and Netflix, Amazon is set to showcase its capabilities at the Consumer Electronics Show. The tech giant is focusing on brands that dont sell directly on Amazon, using programmatic partnerships to connect ads across various platforms, reaching ninety percent of US households with precise targeting. Amazon is also investing heavily in sports, with Thursday Night Football and a new NBA rights deal, while rivals like Disney and NBCUniversal are pushing back with their own sports packages. Amazons innovative approach, including AI tools for campaign creation and a full funnel ad product launching in 2026, is set to revolutionize the advertising landscape. Checkout Solipillow.com
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