Amazon's Satellite Internet: From Kuiper to Leo
Update: 2025-11-16
Description
Amazons satellite internet project, previously known as Project Kuiper, has been rebranded as Leo. This shift signifies a strategic move from primarily serving unserved communities to securing larger commercial contracts. The new name, Leo, reflects its low-Earth orbit placement. Initially, Project Kuiper aimed to expand global broadband access, but recent developments indicate a change in focus. Amazon now positions Leo as a competitor to existing satellite internet providers, with a revised messaging that emphasizes speed and reliability over affordability.
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