Amazon Cuts Fees to Compete with Shein, Temu
Update: 2025-12-02
Description
Amazon is slashing fees for sellers in Europe, aiming to compete with low-cost rivals like Shein. The e-commerce giant is reducing referral fees for fashion items and plans to extend cuts to other categories. Fulfillment fees are also decreasing, signaling a strategic move to strengthen Amazons position in the European market.
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