Amazon Sellers — the headlines this week are a reality check. Prime Day fizzled, Washington is taxing digital ads, Amazon rolled out new refund tools, and critics are calling out fee creep as margins shrink.

Full News: https://amazonseller.school/amazon-news-prime-day-disappoints-ad-taxes-rise-returns-tighten-q4-challenges-ahead/

Join me today as we cut through the noise and focus on what actually hits your bottom line. 

Amazon Sellers, October’s Prime Day fell flat.

Shoppers bought basics, not splurges—signaling Q4 demand will be harder to capture.

Washington State just expanded taxes on digital ads and tech services.

This adds costs for campaigns, development, and staffing, with lawsuits already underway.

Amazon’s new “Add to Delivery” feature lets shoppers bundle items into existing orders.

That means bigger baskets for Prime-eligible products.

Critics say Amazon has gone “past its prime.”

Sellers face higher fees, mandatory programs, and search results cluttered with ads—while Amazon keeps more of every dollar.

And sellers now get more control with partial refunds on FBA returns.

This change cuts return costs and gives sellers more flexibility across six major markets.

Here’s what we’ll cover today:

Amazon’s October Prime Day Underwhelms Shoppers, Signaling Caution For Holiday 2025

https://bitcoinethereumnews.com/finance/amazon-october-prime-day-underwhelms-shoppers-signaling-caution-for-holiday-2025/

Washington to Tax Digital Ads and Tech Services

https://www.avalara.com/blog/en/north-america/2025/07/washington-digital-ad-tech-tax.html

Washington’s Digital Advertising Tax – An Assault on Innovation

https://www.washingtonpolicy.org/publications/detail/washingtons-digital-advertising-tax-an-assault-on-innovation

Amazon Now Lets Prime Members Add Items to Completed Orders

https://www.theverge.com/news/790703/amazon-prime-add-to-deliver-mobile-app-online-store

Way past its prime: how did Amazon get so rubbish?

https://www.theguardian.com/technology/2025/oct/05/way-past-its-prime-how-did-amazon-get-so-rubbish

Manage FBA Returns with Partial Refunds

https://sellercentral.amazon.com/seller-forums/discussions/t/5935f007-115c-47f2-8ea9-49d8d8c441c4