To ensure the sustainability and effectiveness of corporate social impact (CSI), it is important to align impact initiatives with the business objectives of the organisation. Alignment between the two shows the clear value of CSI for the core business, and allows impact initiatives to be supported by the organisation in times of abundance and scarcity.

Gillian Pearl, Chief Executive Officer of Pearl Consulting, shares about the benefits of alignment between impact and business results, the importance of taking a pause and seeking expert help, and how CSI practitioners can make the most of the corporate's existing resources.

Key Moments:

• 02:15 - An introduction to Pearl Consulting
• 03:30 - Importance of alignment 
• 05:19 - How to know if your social impact and business objectives are aligned
• 10:35 - How clarity contributes to easier conversations and stronger relationships with internal and external partners
• 13:46 - Embedding ESG targets into KPIs and job descriptions
• 16:37 - Understanding ESG risks and opportunities
• 19:35 - Taking a moment to pause
• 23:01 - Seeking help and support
• 27:28 - Gillian's advice to corporate practitioners about collaboration

The Corporate Social Impact Insights series of the Money Meets Mission podcast is part of the AVPN Academy Corporate Social Impact Centre,  which was established in partnership with Johnson & Johnson, Miller Trust and Visa. The center also includes self-paced modules, a library of content, and Learning Circles, which are a monthly series of small group discussions for corporate practitioners. To learn more, visit https://academy.avpn.asia/module-centre/corporate-social-impact-centre/