Adam and Zach discuss a recent piece outlining Sonoma County's contentious plan to created a Wine Improvement District to collectively market the appellation and its wineries. While similar efforts have been used to solid success in Temecula, Livermore, and Santa Barbara, this effort has been fraught, to say the least. Why is it that many wineries, which ostensibly would all benefit from increased marketing and visitation, don't want to get on board, and what does it have to do with the broader industry? Please remember to subscribe to, rate, and review VinePair on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and be well.

Zach is drinking: 2011 Archery Summit "Arcos Vineyard" Pinot Noir

Adam is drinking: De Sterlich Trebbiano d'Abruzzo

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