DiscoverRocketship.fmChapter 1: An engineer, a CEO and a VP of Growth walk into a bar...
Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...

Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...

Update: 2018-07-101
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In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews.

We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.


Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands. 

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Disruption vs Innovation
It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.So what is the difference between Disruption and Innovation?  Well, Disruptors are innovators, but not all innovators are disruptors.Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.

Disruption vs Innovation

2019-02-1500:26:56

Why do you love the products you love?
Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.We dove into tech brands like Slack and Intercom as well as roll-on deodorant brand Phresh and personal fashion brand Stitch Fix.Huge thanks to our guests today: Lindsey Smith: https://twitter.com/LindseySmithHHCJordi Romero: https://twitter.com/jordiromeroNatalie Gerke: https://twitter.com/NgerkeAlys Gagnon: https://twitter.com/AlysJ

Why do you love the products you love?

2019-02-0700:28:20

Storytelling for Product People
You may be tired of writing product stories and pitching product ideas that fall flat.  Here we break down how to tell compelling product stories by understanding the basic of storytelling itself. Jack and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, initiatives, and marketing. 

Storytelling for Product People

2019-01-3100:21:441

Meetings Suck
We take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually gets done. We'll hear from Mamie Kanfer Stewart of Meeteor, Charlie O'Donnell of Brooklyn Bridge Ventures, Cameron Herold the author of Meetings Suck and Brian Scudamore of 1-800-GOT-JUNK

Meetings Suck

2019-01-2400:19:41

A Job To Be Done: Building Products People Want
Jobs to be done will change the way you think about a product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.

A Job To Be Done: Building Products People Want

2019-01-1700:18:04

The Untold Story of Books.com [Part 2]
In the second and final episode of our look at Books.com, we discover what happens when Charlie Stack is faced with competition from Amazon.com and a multi-million dollar buy out offer on the table. We also learn more about what Charlie is up to currently and how the Books.com legacy has lived on.

The Untold Story of Books.com [Part 2]

2019-01-1500:19:071

The Untold Story of Books.com [Part 1]
The year was 1992. The location… Cleveland, Ohio. The birthplace of online commerce. That’s right. Cleveland Ohio. Not Silicon Valley, Not San Francisco. Not even Seattle Washington. This is the story of Books.com, the internet’s very first e-commerce store, its founder, Charlie Stack, a lawyer-turned-self taught software developer — and what happened when they created internet history… and later… faced a new entrant in Jeff Bezos and Amazon.com.

The Untold Story of Books.com [Part 1]

2019-01-1500:26:23

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win
We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT. We discuss diversity in tech, her story to becoming an unlikely VC and her advice for founders on how to stay focused and prioritize. 

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

2019-01-0400:34:35

Interview: Vidya Dinamani on Conducting Effective Customer Interviews
Vidya Dinamani has a passion for coaching product leaders and teams. Vidya has over 18 years of experience specializing in business & technology strategy development and product design, development and management.Vidya has held multiple executive roles at leading companies, including executive positions leading Innovation and Product Management at Mitchell International, Director of Customer Experience for TurboTax, Intuit. She also served as Director of Business Operations and Chief IT Architect for the software provider. Prior to Intuit, Vidya was a consultant with Deloitte Consulting specializing in technology/strategy consulting.A holder of 7 US patents for software technology, Vidya earned a B.S. in Physics from Victoria University in Wellington, New Zealand, and a Masters from Carnegie Mellon University in Pittsburgh, Pennsylvania. She is also a certified Net Promoter Associate.

Interview: Vidya Dinamani on Conducting Effective Customer Interviews

2018-12-2700:20:10

Interview: Seth Godin on Achieving Greatness
We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world.Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.

Interview: Seth Godin on Achieving Greatness

2018-12-2000:29:401

Interview: Andy Rachleff of Wealthfront on finding product market fit
Rachleff co-founded Benchmark Capital, a venture capital firm, in 1995. The firm invested in companies including eBay, OpenTable, Snapchat, Twitter and Uber. Rachleff personally led investments in Blue Coat Systems, Equinix and Juniper Networks.In 2008 Rachleff co-founded Wealthfront, an automated investment service, with Dan Carroll. As of March 2018, Wealthfront had more than $10 billion of assets under management.Today we talk with Andy about finding product-market fit (a term he coined 15 years ago) and the three years before Wealthfront found it. 

Interview: Andy Rachleff of Wealthfront on finding product market fit

2018-12-1300:24:27

Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices
Scott is a serial entrepreneur who has launched multiple technology product companies. He is the winner of the Ernst & Young Emerging Technology Entrepreneurs Of The Year 2016, and in this episode, Scott is sharing his experience around transforming companies internal product production processes.Dialexa is an internationally acclaimed technology and product development company, headquartered in Dallas, Texas. The company helps organizations, government agencies and businesses conceptualize, design, engineer, and launch innovative and high-quality products and solutions. 

Interview: Scott Harper of Dialexa on Transforming your Companies Product Practices

2018-12-0400:22:01

Rebroadcast: We F*cked Up: Stories about Product Mistakes
Mistakes. We all make them. We all learn from them.From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos. 

Rebroadcast: We F*cked Up: Stories about Product Mistakes

2018-11-2900:18:20

Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to
Todd Olson is Founder and CEO of Pendo.io. Olson served as Vice President of Products at Rally Software Development Corp. where he lead the evolution of Rally's proven Agile ALM platform for enabling software and product-driven enterprises to deliver 50% faster to market. Todd talks with us today about the 5 metrics you should be paying attention to and the motivation behind founding Pendo. 

Interview: Todd Olson of Pendo on the 5 key metrics you should paying attention to

2018-11-2600:27:28

Interview: Jackie Bavaro of Asana on Cracking the Product Management Interview
We talk to Jackie Bavaro about cracking the Product Manager interview, or any interview for that matter. Jackie has amazing tips from the hirers perspective on how you can make a big impact no matter what your situation is. Learn what experiences you need, how to make your existing experience translate, what a great Product Managment resume and cover letter looks like along with some essential do's and don'ts of interviews you wont want to miss.Jackie Bavaro is currently the Head of PM at Asana and the co-author of Cracking the PM Interview, the best selling book on product management (http://amzn.to/2dLr46H). She was Previously @ Google & Microsoft.A huge thank to our sponsor Hover. For Rocketship listeners, you’ll get 10% off your first order with code Rocketship, just go to hover.com/rocketship and use the code Rocketship.

Interview: Jackie Bavaro of Asana on Cracking the Product Management Interview

2018-11-1900:26:181

Interview: Claire Vo of Optimizely on Product Testing and Experimentation
This week to chat with Claire about Product Experimentation, how to advocate for it in your organization and how to ask the right questions to get your team thinking about what and how they should be testing.Claire is the VP of Product Management at Optimizely, the world’s leader in customer experience optimization. Previously, she was the CEO and co-founder of Experiment Engine which was acquired by Optimizely in 2017. Prior to launching Experiment Engine, Claire led product development for several startups and technology companies including Electronic Arts and BuildASign.com. Claire is an expert in high velocity experimentation programs, product strategy and user experience, and a passionate advocate for women in technology.

Interview: Claire Vo of Optimizely on Product Testing and Experimentation

2018-10-3000:18:52

Chapter 10: Finale
In today's episode, we say farewell to Lee, Gonto, and Krish after checking in with the one last time on the progress of their launches. Krish heads to Salt Lake City, Gonto gives us the initial feedback on their A/B test and Lee continues his journey into startup sales. 

Chapter 10: Finale

2018-10-1500:22:59

Chapter 9: The Launch
This week we follow Lee as he launches leadproof.app and starts to face the tough reality that he's going to need to get on the phone in order to make more sales. He also sets some ambitious goals for new customer acquisition. We also catch up with Krish as Chargebee launches Revenue Story, a brand new app that helps customers answer the hard questions about their businesses. This is something Chargebee has been doing manually for many of their enterprise customers for the last 4 years, and they've not rolled it into a separate business line for the company. 

Chapter 9: The Launch

2018-09-2800:13:47

Chapter 8: Pre-Launch
In today's episode, we follow Lee, Krish and Gonto as they finalize their pre-launch plans. We learn the name of Lee's two new products as he gets closer to launch, listen in on a planning session for the launch of Revenue Story and follow Gonto to an Auth0 executive offsite for planning their quarterly OKRs. 

Chapter 8: Pre-Launch

2018-09-2100:21:19

Chapter 7: Relationships
On today's episode, we explore the important topic of relationships. We follow Krish, Gonto, and Lee and look beyond business for just one week to see how they balance family, friends, girlfriends and work/life balance while pushing for greatness, and what some might call the impossible.  

Chapter 7: Relationships

2018-09-1400:18:32

Chapter 6: Decisions, Decisions, Decisions
In this episode, we hear from Lee Tengum about his first customer interview for his new project and new project direction. It may or may not send him spiraling in a new direction. We also catch up with him about the other side projects that he is supporting on an ongoing basis. In the second half of the episode, we follow Gonto of Auth0 as his team gets closer to finalizing the plans for their A/B signup test and he takes off to Peru for a FinTech conference. 

Chapter 6: Decisions, Decisions, Decisions

2018-09-0700:18:41

Interview: Latif Nanji of Roadmunk
Latif Nanji is the co-founder and CEO of Roadmunk, the road mapping software that helps companies create and share their products strategy and roadmaps.Roadmunk is a roadmapping enterprise SaaS platform serving over 75,000 product innovators including Amazon, NY Times, Nike, The Coca-Cola Company, Bloomberg, Adobe & Citibank. 

Interview: Latif Nanji of Roadmunk

2018-08-3000:19:18

Chapter 5: First Steps
In today's episode, we learn more about the projects that Krish CEO of Chargebee, Gonto VP of Growth at Auth0 and Lee of 7am.ca will pursue for the next 2 months. You'll hear about them directly from them and their team as they discuss and plan the initial phases of each project. What will they get right and what will they get wrong? Find out as we follow along step by step to see what it's like to bring a new product idea to life. 

Chapter 5: First Steps

2018-08-2400:24:17

Sprint Week: Day 4 "User Testing"
In our final episode of our Sprint Week Series we listen in as Michael Smart and the AJ&Smart team test their prototype with real users. Over the past week, they have ideated, lightening demoed, sketched and prototyped their way to this point in the project journey for Kevin Rose's Zero App. But, after all of this work, what will real users think? Find out on today's episode. 

Sprint Week: Day 4 "User Testing"

2018-08-1000:25:07

Sprint Week Bonus: Day 4 Retrospective with Michael Smart
In our final episode of this Sprint Week series, we follow along as the team tests their prototypes with real users. We caught up with Michael Smart after the full day of user testing to find out what they found and more about how they think about user testing, what they're looking for in terms of feedback, and what their next steps will be. 

Sprint Week Bonus: Day 4 Retrospective with Michael Smart

2018-08-1000:23:29

Sprint Week Bonus: Day 3 Retrospective with Michael Smart
Go behind the scenes as we catch up with Michael Smart of AJ&Smart after their day of Prototyping Kevin Rose's fasting app, Zero. Michael talks with us about how they approach prototyping, what to look for in a testable prototype and what could go wrong tomorrow when they put this prototype in front of real users. 

Sprint Week Bonus: Day 3 Retrospective with Michael Smart

2018-08-0900:15:41

Sprint Week: Day 3 "Prototyping"
Follow along as we bring you behind the scenes as AJ&Smart prototypes the next version of Zero, Keven Rose's fasting app, to test with real users in under 8 hours. There is no room for failure. The user tests are scheduled so a prototype must be completed. Michael Smart, Co-Founder of AJ&Smart walks us through how they approach prototyping and what makes an effective prototype for testing.  

Sprint Week: Day 3 "Prototyping"

2018-08-0900:22:05

Sprint Week Bonus: Day 2 Retrospective with Michael Smart
In this bonus episode, you'll hear more from Michael Smart of AJ&Smart about how he and the team think or organize storyboarding sessions. All week they're working with the Zero App team to determine what their next 6 to 24 month roadmap could be. 

Sprint Week Bonus: Day 2 Retrospective with Michael Smart

2018-08-0800:22:19

Sprint Week: Day 2 "Storyboarding"
Join us for day two of Zero apps design sprint with AJ&Smart. Today is all about storyboarding. Listen as the team from AJ&Smart take the ideas generated on day one and start to solidify them. The goal is to sketch an actual UI showing how a user would move through this part of the story — where they click, what info they enter, what they think, etc. This is the step before prototyping and one of the most exciting days of the sprint process. 

Sprint Week: Day 2 "Storyboarding"

2018-08-0800:21:11

Sprint Week Bonus: Day 1 Retrospective with Michael Smart
At the end of day 1, we caught up with Michael Smart, co-founder of AJ&Smart, to get his inside take on how the first day went.  We learn more about how he thinks about Design Sprints and their process for ensuring everything stays on track each day. 

Sprint Week Bonus: Day 1 Retrospective with Michael Smart

2018-08-0700:18:29

Sprint Week: Day 1 "Gathering Ideas"
In this episode, we drop a microphone into the first day of Zero, Kevin Rose's Intermittent fasting app, design sprint with agency AJ&Smart. The goal of the first day is to encourage everyone to share what they already know and develop a common understanding with the rest of the group. Everyone involved in a sprint has different perspectives and different information about the problem they're trying to solve. This is generally done through a series of ideation and sketching exercises, all of which you'll be able to listen in on in today's episode. 

Sprint Week: Day 1 "Gathering Ideas"

2018-08-0700:24:05

Sprint Week: Getting Ready to Sprint
Follow along as each day this week we take you behind the scenes of an entire design sprint for Kevin Rose's app Zero led by Design Agency AJ&Smart.AJ&Smart is a design agency focused exclusively on helping companies innovate through the design sprint process and they let us drop our microphones into the room as they conducted a week-long Design Sprint with Mike Masur, the CEO of Zero. If you haven't heard of a design sprint before, it's based on the book, Sprint, by Jake Knapp and John Zeratsky of Google Ventures which was released just under 3 years ago. The design sprint is a process of rapid idea testing wherein one week a team is able to ideate, sketch, prototype and test an idea with real users. 

Sprint Week: Getting Ready to Sprint

2018-08-0600:18:591

Next week is Sprint Week!
Every day next week we will be going behind the scenes of a design sprint for the intermittent fasting app, Zero, which was founded by Kevin Rose. The design sprint is lead by AJ&Smart, the design agency focused exclusively on helping companies innovate through the design sprint process. You'll be behind the scenes as the team plans, iterates, and prototypes until finally getting their ideas in front of real users.  

Next week is Sprint Week!

2018-08-0300:01:43

Chapter 4: Krish goes to Paris
In Chapter 4, we learn about the origins of Krish Subramanian, Co-founder and CEO of Chargebee's, love for travel and discovery.This curiosity has manifested itself in a philosophy he takes into his company and product, Chargebee. We learn how Krish's first trip outside of India opened up his world in ways he would never have expected. Support our sponsor, Owl Labs, the makers of the Meeting Owl. The Meeting Owl is the best way to host remote video conferences so that everyone on your team feels included. Go to http://owllabs.com/rocketship to watch a full interview we recorded with their leadership team on the meeting owl. 

Chapter 4: Krish goes to Paris

2018-07-3100:20:28

Chapter 3: 5am in Cranbrook, BC
It's 5 am in Cranbrook, BC and Lee Tengum is already making his way into the office. The catch is, he'll be done by 10 am, free to use the rest of his time anyway he'd like to. Lee runs a successful marketing agency, 7am.ca, which helps local Cranbrook small businesses achieve their marketing goals. But Lee doesn't stop there. In the next 30 days, he's building a who new app from start to finish. An app he's hoping will increase the revenues of the small businesses in Cranbrook, BC. We'll follow Lee on his morning commute and find out what he's brewing for Season 5. Support our sponsor, Owl Labs, the makers of the Meeting Owl. The Meeting Owl is the best way to host remote video conferences so that everyone on your team feels included. Go to http://owllabs.com/rocketship to watch a full interview we recorded with their leadership team on the meeting owl. 

Chapter 3: 5am in Cranbrook, BC

2018-07-2500:19:44

Chapter 2: 380 people take over a small town in Panama
We take you behind the scenes to Auth0's 2018 offsite where there 380 employees converge on a small town in Panama and take over the Westin hotel for three days of presentations, team bonding activities and deep product discussions. Listen in on impromptu jobs to be done discussions, cross-team discussions about how they can better communicate and how teams should be testing the features they're building and releasing. These discussions lead to a product breakthrough that will dictate the next two months of development and result in an A/B test that no everyone on the team agrees on the outcome of. Visit Auth0 at https://auth0.com/Support our sponsor, Owl Labs, the makers of the Meeting Owl. The Meeting Owl is the best way to host remote video conferences so that everyone on your team feels included. Go to http://owllabs.com/rocketship to watch a full interview we recorded with their leadership team on the meeting owl. 

Chapter 2: 380 people take over a small town in Panama

2018-07-1700:27:30

Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...
In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews. We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands. 

Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...

2018-07-1000:21:511

Interview: Teresa Torres of Product Talk
Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why the best product teams are talking to their customers every week (if not every day). 

Interview: Teresa Torres of Product Talk

2018-07-1000:21:421

Interview: Eric Boduch of Pendo
Eric Boduch is the Chief Evangelist and co-founder of Pendo.io. Boduch was formerly the Vice President of Marketing.Pendo delivers a complete platform for product teams that helps companies create products that customers love. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app - all without requiring engineering resources. Founded in 2013 and backed by Meritech Capital, Spark Capital, and Battery Ventures, Pendo has raised $56 million, and grown revenue by 400% in the past year. Used by hundreds of innovative software product leaders, Pendo tracks 20 billion user actions, and improves the product experience for 22 million users every month.Eric Boduch has been involved with both startup and publicly traded software companies in senior management positions since 1995. He has extensive technology marketing, product management, strategy development and business development experience. He has been a co-founder of 3 different startups that have raised over $75 million in aggregate and has been an executive at two different public companies.

Interview: Eric Boduch of Pendo

2018-06-2800:12:36

Season 5 Trailer
In Season 5 of Rocketship.fm, we'll to be profiling three product people at various stages in their business.Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas the VP of Marketing and Growth at Auth0, a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C and is looking to open offices in San Francisco and Europe. Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands.  

Season 5 Trailer

2018-06-0100:01:47

Bonus: "The Full Moesta" Pt 3
We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.In part three we discuss what Mike Belsito learned from this interview and what they've changed because of it. Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 

Bonus: "The Full Moesta" Pt 3

2018-05-2500:23:12

Bonus: "The Full Moesta" Pt 2
Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. 

Bonus: "The Full Moesta" Pt 2

2018-05-2400:41:08

Bonus: "The Full Moesta"
We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. Listen to part one of two of the completely uncut JTBD interview.

Bonus: "The Full Moesta"

2018-05-2300:37:35

Two Steps Forward, One Look Back: Season 4 Finale
In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love for a product on Twitter. Season 4 was not short on stories, inspiration or insight.We hear from Alison Go of Facebook, Blade Kotelly of Sonos, writer Michael Jamin, Josh Anon and more.

Two Steps Forward, One Look Back: Season 4 Finale

2018-04-1100:30:10

Building a killer product team: How great managers lead their team to success
One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team.In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do?  That's the question we answer in this episode. Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.http://rocketship.fm/interviews/jeetu_patel_of_box_on_leadership_and_strategy_in_the_new_age_of_enterprise_product/http://rocketship.fm/interviews/alison_go_of_facebook_on_product_mistakes_and_the_disciplines_that_make_up_strong_product_teams/http://rocketship.fm/interviews/sam_goertler_of_kickstarter_on_leading_product_teams_navigating_redesigns_and_building_teams_from_scratch/http://rocketship.fm/interviews/ty_ahmad_taylor_of_facebook_on_lessons_from_the_vp_of_product_marketing_at_facebook/

Building a killer product team: How great managers lead their team to success

2018-03-1400:24:481

Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product
We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today.  He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors.

Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product

2018-03-0900:32:353

Building a killer product team: pipeline tips from high-performing managers
Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find out.One of the most import roles as a product owner is building the right product team. In this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to hiring and lead a high-performing product team.In this episode, we dive into pipeline strategies and how networking can help you find candidates before they even hit the job market. This can be a huge competitive advantage in finding the best people to work for you.Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler, PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.

Building a killer product team: pipeline tips from high-performing managers

2018-03-0700:23:301

Interview: Austin Bales of Facebook on Building and Managing Product Teams
Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook.In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon.

Interview: Austin Bales of Facebook on Building and Managing Product Teams

2018-03-0200:43:50

Interview: Laird Hamilton on Big Risks and Big Rewards
Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards.Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie.Laird is a world-renowned “waterman.” He is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labeled Laird as, “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.”

Interview: Laird Hamilton on Big Risks and Big Rewards

2018-02-2800:43:00

Interview: Blair Reeves of SAS on Enterprise Product Management
We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product.  Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves.

Interview: Blair Reeves of SAS on Enterprise Product Management

2018-02-1600:26:09

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Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...

Chapter 1: An engineer, a CEO and a VP of Growth walk into a bar...

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