An engineer, a CEO and a VP of Growth walk into a bar...

An engineer, a CEO and a VP of Growth walk into a bar...

Update: 2018-07-10

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In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews.

We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin 'Gonto' Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.

Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands.

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An engineer, a CEO and a VP of Growth walk into a bar...

In season 5 of Rocketship.fm we will be following the lives of three entrepreneurs and product people, going behind the scenes to the team off-sites, product conversations, executive dinners and customer interviews. We'll be focused on the stories of Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas, the VP of Marketing and Growth at Auth0, with 380 employees, who is a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C.Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands.

An engineer, a CEO and a VP of Growth walk into a bar...

2018-07-1000:21:04

Interview: Teresa Torres of Product Talk

Teresa Torres helps digital product teams adopt continuous product discovery practices including a regular cadence of customer interviews, rapid prototyping, and assumption testing. She emphasizes strong critical thinking a strong connection between what the teams are learning in their research activities with the product decisions that they are making.Mike Belsito interviews her today to discuss how teams can begin practicing continuous discovery, how to get buy-in from management and why the best product teams are talking to their customers every week (if not every day).

Interview: Teresa Torres of Product Talk

2018-07-1000:20:55

Interview: Eric Boduch of Pendo

Eric Boduch is the Chief Evangelist and co-founder of Pendo.io. Boduch was formerly the Vice President of Marketing.Pendo delivers a complete platform for product teams that helps companies create products that customers love. With Pendo, product teams can understand product usage, collect feedback, measure NPS, onboard users, and announce new features in app - all without requiring engineering resources. Founded in 2013 and backed by Meritech Capital, Spark Capital, and Battery Ventures, Pendo has raised $56 million, and grown revenue by 400% in the past year. Used by hundreds of innovative software product leaders, Pendo tracks 20 billion user actions, and improves the product experience for 22 million users every month.Eric Boduch has been involved with both startup and publicly traded software companies in senior management positions since 1995. He has extensive technology marketing, product management, strategy development and business development experience. He has been a co-founder of 3 different startups that have raised over $75 million in aggregate and has been an executive at two different public companies.

Interview: Eric Boduch of Pendo

2018-06-2800:12:34

Season 5 Trailer

In Season 5 of Rocketship.fm, we'll to be profiling three product people at various stages in their business.Lee Tengum, a solo-entrepreneur, with a passion for helping small businesses. Martin "Gonto" Gontovnikas the VP of Marketing and Growth at Auth0, a global leader in Identity-as-a-Service, and Krish Subramanian the CEO of Chargebee, the 150 employee startup who just raised an $18M Series C and is looking to open offices in San Francisco and Europe. Each story highlights the ups and downs of entrepreneurship as we take you behind the scenes through audio journals and personal interviews about their business, but also their day to day struggles as they balance business with the pull of their personal life and family demands.

Season 5 Trailer

2018-06-0100:01:47

Bonus: "The Full Moesta" Pt 3

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.In part three we discuss what Mike Belsito learned from this interview and what they've changed because of it. Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique.

Bonus: "The Full Moesta" Pt 3

2018-05-2500:19:53

Bonus: "The Full Moesta" Pt 2

Part two of our JTBD Bonus content. We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique.

Bonus: "The Full Moesta" Pt 2

2018-05-2400:41:08

Bonus: "The Full Moesta"

We go behind the scenes as Bob Moesta, the co-creator of the Jobs to Be Done (JTBD) Framework completes a full interview with Matt Ragland of ConvertKit on why he attended INDUSTRY 2017.Whether you’re interested in JTBD or you’re already conducting JTBD interviews, learning from one of the masters is one of the best ways to improve your technique. Listen to part one of two of the completely uncut JTBD interview.

Bonus: "The Full Moesta"

2018-05-2300:37:35

Two Steps Forward, One Look Back: Season 4 Finale

In our Season 4 finale, we revisit some of our favorite stories from Audibles product redesign debacle to interviewing people who confessed their love for a product on Twitter. Season 4 was not short on stories, inspiration or insight.We hear from Alison Go of Facebook, Blade Kotelly of Sonos, writer Michael Jamin, Josh Anon and more.

Two Steps Forward, One Look Back: Season 4 Finale

2018-04-1100:30:10

Building a killer product team: How great managers lead their team to success

One of the most import roles as a product owner is building the right product team. In part two of this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to manage and lead a high-performing product team.In this episode, we dive into the strategies that managers use to lead their teams successfully. It's not easy and we're not all Steve Jobs (although most of us think we are from time to time) so what do high performing managers from Facebook and Box do? That's the question we answer in this episode. Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.http://rocketship.fm/interviews/jeetu_patel_of_box_on_leadership_and_strategy_in_the_new_age_of_enterprise_product/http://rocketship.fm/interviews/alison_go_of_facebook_on_product_mistakes_and_the_disciplines_that_make_up_strong_product_teams/http://rocketship.fm/interviews/sam_goertler_of_kickstarter_on_leading_product_teams_navigating_redesigns_and_building_teams_from_scratch/http://rocketship.fm/interviews/ty_ahmad_taylor_of_facebook_on_lessons_from_the_vp_of_product_marketing_at_facebook/

Building a killer product team: How great managers lead their team to success

2018-03-1400:25:461

Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product

We welcome Jeetu Patel, the Chief Product Officer, and Chief Strategy officer at Box to the show today. He leads the company's overall product and platform strategy, driving Box's long-term roadmap and vision for cloud content management in the enterprise.Have you ever wondered how companies like Box approach emerging technologies like machine learning and artificial intelligence? Well, today is the day you find out.He also gives amazing advice on building effective product teams, the magical number for the size of a product team, when and how you should decide to build a new feature and how Box guards against disruptors.

Interview: Jeetu Patel of Box on leadership and strategy in the new age of enterprise product

2018-03-0900:28:273

Building a killer product team: pipeline tips from high-performing managers

Have you ever wondered how VP's at Facebook, Directors at Nike or Product Managers at Asana approach hiring? We did too. So we hit the streets to find out.One of the most import roles as a product owner is building the right product team. In this two-part mini-series, we take a look at what high performing product managers and product leaders are doing inside of their organizations to hiring and lead a high-performing product team.In this episode, we dive into pipeline strategies and how networking can help you find candidates before they even hit the job market. This can be a huge competitive advantage in finding the best people to work for you.Featuring Alison Go, PM at Facebook, Austin Bales, Director of Product Design at Facebook, Sam Goertler, PM at Kickstarter, Ty Ahmad-Taylor, VP of Product Marketing at Facebook, Jeetu Patel, Chief Product Officer & Chief Strategy Officer at Box, & Sebastian Speier, Director of Design at Nike.

Building a killer product team: pipeline tips from high-performing managers

2018-03-0700:20:391

Interview: Austin Bales of Facebook on Building and Managing Product Teams

Today we welcome Austin Bales, Director of Product Design at Facebook, to talk about leading product teams, building trust with your teammates andgives us poignant tips on how to interpret data through real product stories from Facebook.In his career to-date, Austin has worked has worked for Do.com, Odopod, and Carnegie Mellon.

Interview: Austin Bales of Facebook on Building and Managing Product Teams

2018-03-0200:38:27

Interview: Laird Hamilton on Big Risks and Big Rewards

Today on the show we welcome the infamous big wave surfer, Laird Hamilton. We talk to Laird about his journey to greatness, the struggles along the way and what it’s like to take huge risks, for huge rewards.Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stuntman, model, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie.Laird is a world-renowned “waterman.” He is known as the guiding genius of crossover board sports and is largely considered the primary influence behind many surfing innovations, including tow-in surfing, stand-up paddle boarding, and hydrofoil boarding. Surfer Magazine has labeled Laird as, “the sport’s most complete surfer, displaying almost unnerving expertise in a multitude of disciplines, and flat out surfing’s biggest, boldest, bravest, and the best big wave surfer in the world today, bar none.”

Interview: Laird Hamilton on Big Risks and Big Rewards

2018-02-2800:43:00

Interview: Blair Reeves of SAS on Enterprise Product Management

We welcome Blair Reeves to the show to discuss Enterprise Product Management tips and techniques from over 15 years working in product. Blair Reeves is a Principal Product Manager at SAS Software, and has previously held senior product and leadership roles at Demandware (now a Salesforce company) and IBM. He speaks, writes, and consults on product management in enterprise software, remote workforces, and other topics. Follow him on Twitter at @BlairReeves.

Interview: Blair Reeves of SAS on Enterprise Product Management

2018-02-1600:28:27

Mastering Jobs To Be Done Interviews: The Results

In part three of our mini-series on Jobs To Be Done we dive into the results of the interviews. What did Mike ands Paul end up changing as a result and did they learn about their product?We turn the mic on them to learn what impact Jobs To Be Done had on their planning of Industry 2018 and the most surprising things they learned from the interviews.Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the Bob Moesta himself.

Mastering Jobs To Be Done Interviews: The Results

2018-02-1400:23:351

Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams

Alison Go is a season Product Manger currently working at Facebook and formerly of Amazon where she worked on Audible.Alison shares with us the recipe for a perfect product team. What disciples do you need to bring together as the product leader to create a powerhouse product team? Alison shares with us how teams are structured at Facebook, one of the most product driven organizations today.She also shares with us some mistakes she’s made (as we all do) as a product manager and how she quickly turned them around.

Interview: Alison Go of Facebook on product mistakes and the disciplines that make up strong product teams

2018-02-0900:34:492

Mastering Jobs To Be Done Interviews: The Interview

Part two of our mini-series on Jobs To Be Done today. We welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Industry serve for it’s attendees.Today, we get to hear one of those interviews as Bob shows us some of the essential techniques of Jobs To Be Done interviews. Adding Jobs to be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.

Mastering Jobs To Be Done Interviews: The Interview

2018-02-0700:21:141

Interview: Melissa Perri of Product Institute on Managing Up and other Essentials Strategies for PMs

Melissa Perri is the CEO of Produx Labs and the creator of the online product management school ProductInstitute.com. Her mission is to help make Product Managers and their organizations awesome.She talked to us today about how she manages both the CEO relationship and her relationships with the rest of the team to create clear communication across all disciplines, an essential skill for product managers.She also shares lessons she’s learned as a PM consultant from working with companies large and small. There are common mistakes and pitfalls that we would all like to avoid and Melissa shares a few of them with us today.

Interview: Melissa Perri of Product Institute on Managing Up and other Essentials Strategies for PMs

2018-02-0600:26:57

Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science

Brent Tworetzky is the Executive Vice President at the XO Group (The Know, The Bump) where he leads XO Group's 50 person product group (product mgmt, design, user research).Today we talk with Brent about User Science. User Science includes the vast fields of User Research and Analytics. Product User Research encompasses a range of tools to directly learn from users: hands off observation, direct inquiry, putting products in users hands, and the many forms in between. Product Analytics ranges from A/B testing to exploratory analysis (searching for patterns) to predictive analysis.Most product manager skills can be found in many fields–Strategic Thinking, Sufficient Technicals, Collaboration, Communication, and Detail Orientation. User science is a special domain-specific skill that great product managers needs to learn. According to Brent, “user science has been the difference between product failure and a massive user hit.”

Interview: Brent Tworetzky of The Knot on The Product Manager Superpower User Science

2018-02-0200:24:391

Mastering Jobs To Be Done Interviews: The Preparation

There is no substitute to the real thing. Today on the show we welcome back Bob Moesta who spent hours with us recording real interviews with Industry attendees and unpacking the conversations to answer the question - what Job does Product Collective's Industry do for it’s attendees.Adding Jobs To Be Done to your bag of tricks gives you a leg up in the product world. We breakdown Bob Moesta’s exclusive interviews with actual customers of Industry conference. The best way to learn is by unpacking real decisions that consumers have actually made and this is a rare opportunity to learn from the master himself.

Mastering Jobs To Be Done Interviews: The Preparation

2018-01-3100:18:041

Interview: Dan Olsen on The Lean Product Playbook

Dan Olsen is an entrepreneur, consultant, author, speaker, and expert in product management and Lean Startup. At Olsen Solutions, he works with CEOs and product leaders to help them build great products and strong product teams, often as interim VP of Product.Dan has worked with a range of businesses, from small, early-stage startups to large public companies, on a wide variety of web and mobile products. His clients include Facebook, Box, Microsoft, YouSendIt (now HighTail), Epocrates, Medallia, XING, Financial Engines, and One Medical Group.Prior to consulting, Dan worked at Intuit, where he led the Quicken product team to record sales and profit. He also led product management at social networking pioneer Friendster, and was the cofounder and CEO of YourVersion, a TechCrunch award-winning personalized news startup. Dan began his career designing nuclear-powered submarines.Dan wrote the bestseller The Lean Product Playbook, published by Wiley. He lives in Silicon Valley, where he hosts the monthly Lean Product & Lean UX Meetup. A frequent speaker at business and tech events, Dan enjoys sharing ideas and comparing notes with as many people as he can. He also gives public and private workshops.

Interview: Dan Olsen on The Lean Product Playbook

2018-01-3000:22:28

Interview: Noah Kagan of Sumo on product mistakes and playing the long game

Today we talk with Noah Kagan, the founder and CEO of Sumo. Noah has a long a long career working in startups and he shares some of his mistakes, and how he quickly turned things around. In late 2005, Kagan joined Facebook as employee #30 where he served as product manager for eight months. After being fired from Facebook, he then joined Mint as the director of marketing. At Mint, Kagan developed the initial marketing strategy for the launch of the website. Noah was with Mint.com for 10 months and left the company prior to the product's launch in September 2007 at TechCrunch.After Mint, in June 2007, Kagan founded KickFlip, a payment company for social games. In March 2010 Kagan founded AppSumo, a daily deals website and later launched Sumo, which makes tools for growing an online business.

Interview: Noah Kagan of Sumo on product mistakes and playing the long game

2018-01-2600:25:54

Disruption vs Innovation

It seems like all we hear about today is disruption, disruption, disruption. Everybody is disrupting something -- from Transportation to Hospitality -- all anyone wants to do is blow everything up.So what is the difference between Disruption and Innovation? Well, Disruptors are innovators, but not all innovators are disruptors.Disruption and Innovation are often different sides of the same coin. Today we explore how companies are approaching innovation and disruption in the Healthcare industry. We talk with Joshua Landry of Figure1 and Sasha Bhatia, the Director of Women’s College Hospital Institute for Health System Solutions and Virtual Care in Toronto.

Disruption vs Innovation

2018-01-2400:24:401

Persona Alchemy: What we learned bringing user personas to life

A user persona is a fictional representation of your ideal customer. Today, we take two of those fictional representations and bring them to life. Mike Belsito has ventured out to find several real life personas, interview them and bring you what we've found. How accurate are our personas? What are we often missing from them that would help us build better products? A persona typically has a name, a picture, relevant characteristics such as age or income group, behavioural traits, common tasks, and a goal that describes the problem the persona wants to see solved or the benefit the character wants to achieve. This information is traditionally based on direct observation, interviews, and other qualitative market research.Personas should help you develop empathy for your users and customers. They encourage you to embrace a user-centred approach: Putting the users first, and building a product that that truly benefits them. This avoids the fallacy of a solution-centric approach: worrying more about the product and its features and technologies than the reason people would want to buy and use it in the first place.Alan Cooper pioneered personas in product development in the 1990ies. Today every product manager and product owner should be able to create and work with personas.

Persona Alchemy: What we learned bringing user personas to life

2018-01-1700:22:38

Interview: Oli Gardner of Unbounce on Product Awareness Month

Oli Gardner has dedicated this Janurary to writing 30 articles in 30 days, all about Product, Product Marketing and Unbounce. We caught with him to see how this all got started, what he was hoping to get out of it and what's next. Unbounce co-founder Oli Gardner has seen more landing pages than anyone on the planet. He’s obsessed with identifying and reversing bad marketing practices, and his disdain for marketers who send campaign traffic to their homepage is legendary, resulting in landing page rants that can peel paint off an unpainted wall. A prolific international speaker, Oli is on a mission to rid the world of marketing mediocrity by using data-informed copywriting, design, interaction, and psychology to create a more delightful experience for marketers and customers alike.Oli was the top rated speaker at 75% of the conferences he spoke at in 2016.He became a marketer the day Unbounce was founded. As an early pioneer in the realm of content marketing, his goal was to position Unbounce as the global leader in everything related to landing pages and how to deliver high-converting and delightful marketing experiences.

Interview: Oli Gardner of Unbounce on Product Awareness Month

2018-01-1200:26:46

How to tell compelling product stories

You may be tired of writing product stories and pitching product ideas that fall flat. Here we break down how to tell compelling product stories by understanding the basic of story telling itself. Jack and and beanstalk may not be part of your everyday standups, but its the perfect way to breakdown the essential elements of a story. From screenwriter Michael Jamin to Product Manager and former Technical Director at Pixar, Josh Anon, we show you how you can use basic story writing techniques to better convey product ideas, innitiatives and marketing.

How to tell compelling product stories

2018-01-1000:18:32

Interview: Dennis Crowley of Foursquare on Startups, Achieving Greatness and the Early Days of Foursquare

We sat down with Dennis Crowley of Foursquare to talk about the early days of Foursquare, what really happened after their historic SXSW launch and the sacrifices it takes to achieve greatness. In 2003, Crowley co-founded Dodgeball with fellow student Alex Rainert while attending New York University. Dodgeball was acquired by Google in 2005. After Google abandoned the Dodgeball project in 2007, Crowley and Naveen Selvadurai co-founded Foursquare in 2009. Foursquare, known for its location intelligence offerings for both enterprises and consumers, is used by more than 50 million people every month.

Interview: Dennis Crowley of Foursquare on Startups, Achieving Greatness and the Early Days of Foursquare

2018-01-0900:26:32

Interview: Sam Goertler of Kickstarter on Leading Product Teams, Navigating Redesigns and Building Teams from Scratch

Sam Goertler has led product teams at Yammer, Asana and now Kickstarter. She talks with us about what she's learned leading teams through product redesigns and new platforms. She also talks to us about building product teams from scratch and what she looks for in new hires.

Interview: Sam Goertler of Kickstarter on Leading Product Teams, Navigating Redesigns and Building Teams from Scratch

2018-01-0500:32:14

Product Poetry: The secret to perfect product descriptions

Product Poetry. The subtle art of describing your product in a way that excites everyone around you. This isn’t just for entrepreneurs pitching investors, this is for product managers and product leaders to inspire their teams to push themselves to build the best possible solution.Walk through examples from Figure One, Facebook and Sono’s with us as we attempt to break down what makes a powerful product description and what are the elements you need to improve yours.

Product Poetry: The secret to perfect product descriptions

2018-01-0300:17:032

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

We talked with Arlan Hamilton, theFounder & Managing Partner of Backstage Capital. Backstage Capital has invested more than $2M in 50+ companies led by underrepresented founders. Arlan is a venture capital fund manager, but she got her start publishing the internationally distributed indie magazine INTERLUDE, and toured extensively as a live music production professional, she enters the venture investing world from an unconventional path. Arlan is dedicated to minimizing funding disparities in tech by investing in high-potential founders who are of color, women, and/or LGBT. We discuss diversity in tech, her story to becoming an unlikely VC and her advice for founders on how to stay focused and prioritize.

Interview: Arlan Hamilton of Backstage Capital on Diversity, Hustle and Playing to Win

2018-01-0200:32:19

Twitter Product Confessions: Why do you love the products you love?

Love isn’t rational. It doesn’t always make sense. But when love is in the air, nothing can come between you and a public tweet. Today we talk to people who’ve professed their love, publicly, for products they love. We discuss why they love the products they love, and what about these companies and brands gets them so excited.We dove into tech brands like Slack and Intercom as well as roll on deodorant brand Phresh and personal fashion brand Stitch Fix.Huge thanks to our guests today: Lindsey Smith: https://twitter.com/LindseySmithHHCJordi Romero: https://twitter.com/jordiromeroNatalie Gerke: https://twitter.com/NgerkeAlys Gagnon: https://twitter.com/AlysJ

Twitter Product Confessions: Why do you love the products you love?

2017-12-2000:26:10

Interview: Blade Kotelly of Sonos on Design Thinking and Product Poetry

Blade Kotelly is a senior lecturer at MIT and the leader of the advanced concepts lab at Sonos. We talk with Blade about how he defines the problem he solves at Sonos, and how to articulate that at an emotion level using design thinking. At Sonos he is driving the process to determine what experiences Sonos can and should build next. Researching trends in the technology landscape, customer behavior, music creators, and Sonos partners, and creating and testing advanced concepts.At MIT he teaches students principals of design-thinking, how to articulate designs, critique designs, create emotionally and intellectually compelling presentations, create a point-brand, conduct usability testing and learn to apply design-thinking to all aspects of their lives.Blade also tells us about the audio software he designed that was used by United on 9/11. A fascinating, and heartbreaking look at how design thinking and product management has real life effects and consequences.For more information visit http://rocketship.fm

Interview: Blade Kotelly of Sonos on Design Thinking and Product Poetry

2017-12-1800:26:411

We F*cked Up: Stories about Product Mistakes

Mistakes. We all make them. We all learn from them.From a food delivery startup who's users couldn't find their menu, to Amazon's redesign of Audible and even an emergency support system on 9/11, today we bring you mistakes Product Mangers made, and how, in some cases, they fixed them. Stories from Melissa Perry, Alison Go Product Manger at Facebook and Blade Kotelly Leader of Experience Strategy at Sonos.

We F*cked Up: Stories about Product Mistakes

2017-12-1300:19:45

Interview: Seth Godin on Achieving Greatness

We talk with Seth Godin about his view of the 10,000 hour rule, his own concept behind achieving greatness, The Dip, and his personal journey to success. After leaving Spinnaker in 1986, he used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City. He then met Mark Hurst and founded Yoyodyne. After a few years, Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, where he promoted the concept of permission marketing.Yoyodyne, launched in 1995, used contests, online games, and scavenger hunts to market companies to participating users. In August 1996, Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake. At Yoyodyne, Godin published Permission Marketing: Turning strangers into friends and friends into customers. In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo's vice president of direct marketing.In March 2006, Godin launched Squidoo. In July 2008, Squidoo was one of the 500 most visited sites in the world.Godin is the author of over 18 books. Free Prize Inside was a Forbes Business Book of the Year in 2004, while Purple Cow sold over 150,000 copies in more than 23 print runs in its first two years. The Dip was a Business Week and New York Times bestseller; Business Week also named Linchpin among its "20 of the best books by the most influential thinkers in business" on November 13, 2015. In the early 1990s, he curated a 10-book series for children titled Worlds of Power. Each of the book's plots is based on a video game.

Interview: Seth Godin on Achieving Greatness

2017-12-1100:29:324

Interview: Ty Ahmad-Taylor of Facebook on lessons from the VP of Product-Marketing at Facebook

Ty Ahmad-Taylor is the VP of Product Marketing at Facebook. Ty has worked in product for over 20 years and has two acquisitions under his belt. At THX, he led the media and consumer-electronics company into new sectors. Prior to that, he held roles including vp of Smart TV services at Samsung, founder and CEO of FanFeedr and Senior VP of product development and strategy at Viacom.Ty talks with us about leading large product teams, helping individuals growth under his leadership and how his entrepreneurial journey has shaped his view of product.

Interview: Ty Ahmad-Taylor of Facebook on lessons from the VP of Product-Marketing at Facebook

2017-12-0800:24:01

A Job To Be Done: Building Products People Want

Jobs to be done will change the way you think about product. It will change the way you approach user personas and influence your product decision process. It is one of the most important developments in product thinking in our time, so today we're going to dive right in.In this episode we talk with Jeetu Patel of Box, Bob Moesta co-creator of the Jobs to be done framework, Benedikt Lehnert of Wunderlist (now Microsoft) and Eric White.The theory of jobs to be done was developed in part as a complement to the theory of disruptive innovation. But disruption theory doesn’t tell you how to create products and services that customers want to buy. Jobs to be done theory does. It transforms our understanding of customer choice in a way that no amount of data ever could, because it gets at the causal driver behind a purchase.

A Job To Be Done: Building Products People Want

2017-12-0600:16:502

Interview: Ellen Chisa on Product Management Lessons from Microsoft

Ellen Chisa, a former Product Manager at Microsoft and current CEO of a stealth product focused startup, talks to us about the history of product management, how she learned about the role at Microsoft and what lessons product managers should take away today. Ellen is one of the few individuals who has worked in product her entire career. It's a unique perspective as most product managers have generally held other positions within an organization. This led Ellen to research the history of Product Management, and how it evolved from the 1930's "Brand Men" into the important role it is today.

Interview: Ellen Chisa on Product Management Lessons from Microsoft

2017-12-0500:18:43

Interview: Everette Taylor of GrowthHackers on going from homeless to Forbes 30 under 30

Marketing executive and serial entrepreneur, Everette Taylor, talks to us about being homeless in high school to becoming one of the most sought after marketing minds in todays tech world.When it comes to marketing, Everette Taylor knows his stuff. The Los Angeles-based entrepreneur is the founder and CEO of PopSocial, co-founder of marketing community GrowthHackers, and the Chief Marketing Officer for the transportation startup Skurt.His journey wasn’t always easy. At 17, Taylor, he was forced to live out of his car – which didn’t even run. Determined to rise above, he did some odd jobs for cash before enrolling at the only college he applied to: Virginia Tech. At 19, he started a small entertainment company that would arrange parties and social events.Just a few years later, he befriended entrepreneur and investor Sean Ellis, who helped him break into the tech industry and partnered with him to launch GrowthHackers.

Interview: Everette Taylor of GrowthHackers on going from homeless to Forbes 30 under 30

2017-12-0100:42:22

The (Abbreviated) History of Product Management

We're Back!Today we explore the history of the Product Manager from it's early ideation by Neil McElroy to it's growth at Hewlett-Packard thru it's maturation at Microsoft and into today. We talk with former Microsoft Project Manager, Ellen Chisa, Former Microsoft Engineer (and 55th hire), Mark Zbikowski and Matt LeMay, the Author of Product Management in Practice, about this evolution over the past 80 years. For Neil McElroy the Brand Men were essentially his manifesto on what would become a product manager today. Their responsibilities ranged from tracking sales to managing the product, advertising and promotions. They were to “take full responsibility” for the brands implementation of advertising and sales and take a ‘huge weight’ off of the sales managers who were both ideating and implementing growth strategies.Bill Hewlett and David Packard interpreted the Brand Man ethos as putting decision making as close as possible to the customer, and making the product manager the voice of the customer internally. In the book The Hewlett-Packard Way this is credited with sustaining Hewlett-Packard’s 50 year record of unbroken 20% year-on-year growth between 1943 and 1993.

The (Abbreviated) History of Product Management

2017-11-2900:19:45

Interview: Ash Maurya of Lean Canvas on Scaling Lean

Today we talk with Ash Maurya, the creator of the Lean Canvas and most recently the author of Scaling Lean. His posts and advice have been featured in Inc., Forbes, and Fortune and we're incredibly excited to share his insights with you on scaling through the lean methodology.

Interview: Ash Maurya of Lean Canvas on Scaling Lean

2017-11-2800:28:441

Meetings Suck (Productivity Ep 5)

In our final episode of this productivity series we take a deep dive into how to prepare for and run better meetings, and some tricks to make sure that what was discussed at the meeting, actually gets done. We'll hear from Mamie Kanfer Stewart of Meeteor, Charlie O'Donnell of Brooklyn Bridge Ventures, Cameron Herold the author of Meetings Suck and Brian Scudamore of 1-800-GOT-JUNK

Meetings Suck (Productivity Ep 5)

2017-02-1000:19:01

Interview: Mamie Kanfer Stewart of Meeteor on how to do meetings better

Mamie Kanfer Stewart, founder of Meeteor, talks with us about how to do meetings better. It's not just about being productive, but about getting higher quality work done as a result of that meeting. We all spend hours a week in meetings, and there are some great takeaways in this episode to help us all be a little more productive.

Interview: Mamie Kanfer Stewart of Meeteor on how to do meetings better

2017-02-0700:23:52

Achieving Deep Work (Productivity Ep 4)

Deep work is the ability to focus without distraction on a cognitively demanding task. It's a skill, because of our modern times, that is becoming increasingly more difficult to achieve. Today we outline some helpful practices that you can do to integrate deep work time into your everyday work life.

Achieving Deep Work (Productivity Ep 4)

2017-02-0100:18:281

Interview: Ron Wiener of Thermogenesis Group on the science of working while walking

Ron Wiener, the CEO of the Thermogenesis Group who runs the site Workingwhilewalking.com talks with us about the benefits of standing desks and walking desks and the science behind what happens when you get on the move during your work day.

Interview: Ron Wiener of Thermogenesis Group on the science of working while walking

2017-01-3100:59:12

Interview: Matt Hunckler of Verge

Matt Hunckler is the founder and CEO of Verge, an event company that helps startup communities produce pitch events in their local towns. Matt spent the better part of 2016 on the road building his company and these communities and shares with us some of the techniques and tools he used to keep himself and his team productive while traveling.

Interview: Matt Hunckler of Verge

2017-01-2400:25:05

Email is dead! Long live email! (Productivity Ep 3)

Slack, Hipchat, Campfire - Chat applications have taken over our modern work communication. While they have certainly reduced our need for internal email they have caused their own set of productivity distractions. How do we deal with this distractions before they completely kill our productivity. Oh, and email isn't really going anywhere so let's learn some triage techniques that some of our favorite CEO's use everyday. SPONSOR: Bench. With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. It's everything you need to forget about your bookkeeping, without actually forgetting about your bookkeeping. Go to Bench.co/rocketship and get 20% off your first 6 months.

Email is dead! Long live email! (Productivity Ep 3)

2017-01-1900:24:11

Interview: Natalie Nagele of Wildbit

Today we talk with Natalie Nagel Co-founder and CEO of Wildbit. Wildbit is known for it's popular products Beanstalk, Postmark and Deploybot. We talk about productivity and how they've built it into the culture at Wildbit.

Interview: Natalie Nagele of Wildbit

2017-01-1700:24:39

The Future of Workspace Design (Productivity Ep 2)

In the second episode of our productivity series we dive into what makes a productive workspace. Spoiler alert - there’s no single answer. We get different perspectives on open vs. closed offices, clean vs. messy desks, and sitting vs. standing (and even walking) while you work. While we can’t tell you what’s best for you, you’ll definitely walk away from this episode with some food for thought on your current setup.

The Future of Workspace Design (Productivity Ep 2)

2017-01-1300:26:34

Interview: Amir Salihefendic of Todoist

Amir Salihefendic talks with us about his inspiration for creating Todoist, a productivity apps for individuals and teams. he walks us through some of his personal habits that help him stay sharp, focused and productive as well as how he's empowered his team to be more productive day after day.

Interview: Amir Salihefendic of Todoist

2017-01-1000:27:43

Why are we obsessed with productivity? (Productivity Ep 1)

“How will we all keep busy when we only have to work 15 hours a week?” That was the question that actually worried the economist John Maynard Keynes when he wrote his short essay “Economic Possibilities for Our Grandchildren” in 1930. Over the next century, he predicted, the economy would become so productive that people would barely need to work at all. So what happened? Why are we so obsessed with productivity today?

Why are we obsessed with productivity? (Productivity Ep 1)

2017-01-0500:22:10

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An engineer, a CEO and a VP of Growth walk into a bar...

An engineer, a CEO and a VP of Growth walk into a bar...

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