An engineer's perspective on SEO with Abishek Rajendra
Description
Will Critchlow interviews Abishek Rajendra - VP Organic Growth at Course Hero.
I'm joined today by Abishek Rajendra who came to SEO from an engineering background, and so brings a rare perspective not only on the technical aspects of SEO itself, but also on the mindset of engineers, and the work that we are often asking them to do. He has deep experience with SEO testing, as well as with the more leadership-oriented elements of integrating effective organic growth into your digital marketing plan.
This episode is produced by Mark Cotton and hosted by Will Critchlow - you can follow Will on Twitter: @willcritchlow.
The Business Class Lounge is a podcast from SearchPilot. SearchPilot helps large websites prove the value of SEO by making SEO tests easier, faster, and more accurate.
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