DiscoverMarketing Like a MotherAn honest conversation about niching down
An honest conversation about niching down

An honest conversation about niching down

Update: 2022-11-27
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In this episode, Michelle and Olivia have an honest chat about "niching down."

They discuss:

  • The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
  • How they're navigating niching within each of their 3 businesses
  • How niches can change over time
  • What to focus on when creating a niche
  • How your niche affects your marketing and sales messaging
  • And more!


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An honest conversation about niching down

An honest conversation about niching down

Olivia Radcliffe & Michelle Pontvert