An honest conversation about niching down
In this episode, Michelle and Olivia have an honest chat about "niching down."
- The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
- How they're navigating niching within each of their 3 businesses
- How niches can change over time
- What to focus on when creating a niche
- How your niche affects your marketing and sales messaging
- And more!
Download from Google Play
Download from App Store