An honest conversation about niching down
Update: 2022-11-27
Description
In this episode, Michelle and Olivia have an honest chat about "niching down."
They discuss:
- The general go-to niching advice given by most marketing gurus... and how it doesn't sit quite right with a lot of entrepreneurs
- How they're navigating niching within each of their 3 businesses
- How niches can change over time
- What to focus on when creating a niche
- How your niche affects your marketing and sales messaging
- And more!
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