Andrew Goodacre on loyalty, policy and the indie advantage
Update: 2025-08-14
Description
In this episode of Talking Shop, we speak to Andrew Goodacre, chief executive of the British Independent Retailers Association (BIRA). He shares his ongoing work advocating for independent retailers at government level, outlines the policy changes he hopes to see, and highlights why agility, creativity and flexibility are critical advantages for smaller businesses. Goodacre also discusses the growing importance of loyalty schemes across the sector – and how independents can use them to build stronger, longer-lasting customer relationships.
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