In this episode of Electronic Quarterback, Steve Taylor is joined by Andrew Muroff to discuss Strainprint, Andrew’s innovative new venture and how it’s found success and traction in a fast-moving cannabis industry.

The Strainprint app is a digital journal that tracks how you’re feeling before and after medicating and the product you’re using to medicate. The resulting data visualizes which strains are working best for the individual. The aggregate data is then anonymously sold back to producers to help them make informed product development decisions.