Andy Cooke: Customer-centricity for Legal | Crafty Fest 2023 Keynote
Description
The Crafty Show is back! Launching season 4 with this special episode featuring the awesome keynote that Andy Cooke, General Counsel at TravelPerk, delivered at Crafty Fest in June 2023.
Andy takes us on a journey - delving into the headwinds facing the legal industry today, addressing issues such as changing client demands, evolving knowledge consumption patterns, and the crucial role of trust in the profession. He also discusses the impact of AI technology on the legal landscape and how it's reshaping our approach to legal work.
Andy provides valuable insights into how legal professionals can thrive amidst these challenges. He explores the concept of treating legal as a product and emphasises the importance of customer-centricity. He shares his experiences in trying innovative approaches and embracing change to find greater fulfilment and create value in the legal field.
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