![Andy Thompson [#51]: Taking SailGP to an Audience Beyond Sailing](https://s3.castbox.fm/21/ea/e0/2a86ed9ad097265b1a4f607ed0bfcc12c5_scaled_v1_400.jpg "Andy Thompson [#51]: Taking SailGP to an Audience Beyond Sailing")
Andy Thompson [#51]: Taking SailGP to an Audience Beyond Sailing
Description
On Today’s Episode, I’m joined by Andy Thompson, Managing Director at SailGP, an international sailing competition, where teams compete across a season of multiple grands prix (GP) around the world in cities like New York, Sydney, San Francisco, and Portsmouth.
Andy’s career spans the likes of Deloitte, London 2012, and Americas Cup - where he was first introduced to both Sailing and SailGP founders, Larry Ellison and Russell Coutts - who aspired to create a commercially viable sailing series.
In this conversation we discuss Andy’s journey, as well as the journey of this upstart league, which was only founded in 2019, but now finds itself with 13 races and 12 teams, with owners like Ben Ainsley and Kylian Mbappe and blue-chip sponsors like Emirates, Accor, and Rolex.
Timestamps
2:00 - Introduction and Early Career
08:00 Founding of SailGP, its Unique Approach and Growth
20:00 - Commercial Strategy and Partnerships
26:00 - Team Ownership, Expansion, and Attracting Kylian Mbappe
35:00 - Rolex Becoming Title Partner and Partnership Strategy
42:00 - Data and Audience Engagement
45:00 - Future Focus and Consistency
Additional Links
SailGP Names DJ Khaled as Chief Hype Officer 🎤⛵
Connect with Andy T on LinkedIn - Here
Connect with Andy M on LinkedIn - Here
![Tim Katt [#77]: The Rise of Sports-Anchored, Mixed-Use Districts [Finance with Vansa Chatikavanij]](https://s3.castbox.fm/05/91/e3/e91c9976479547a1374fb46bf9c5fa1769_scaled_v1_400.jpg "Tim Katt [#77]: The Rise of Sports-Anchored, Mixed-Use Districts [Finance with Vansa Chatikavanij]")
![Omer Atesmen [#76]: Inside the Vision of The Snow League...](https://s3.castbox.fm/a4/c7/1c/9abc4c8399e1a9a530757991a8bfa9ead3_scaled_v1_400.jpg "Omer Atesmen [#76]: Inside the Vision of The Snow League...")
![Alice Ma [#75]: What Sports Can Learn From K-Pop and TikTok [Media with Jo Redfern and Michael Cohen]](https://s3.castbox.fm/13/3e/9a/af7d707709ee7c9d57afd7b2af02e7f91a_scaled_v1_400.jpg "Alice Ma [#75]: What Sports Can Learn From K-Pop and TikTok [Media with Jo Redfern and Michael Cohen]")
![Evan Roosevelt & Matthew Erley [#74]: Investing Across the Golfing Ecosystem [Finance with Vansa Chatikavanij]](https://s3.castbox.fm/86/3d/32/375e0dd0569e8269cd4810898113dcf108_scaled_v1_400.jpg "Evan Roosevelt & Matthew Erley [#74]: Investing Across the Golfing Ecosystem [Finance with Vansa Chatikavanij]")
![Tim Foster MBE [#71]: Leadership Lessons from an Olympic Champion [Performance with Rich Buchanan]](https://s3.castbox.fm/d6/f9/45/841e2fe8bdcb3c4a306c3dbe18e11f588e_scaled_v1_400.jpg "Tim Foster MBE [#71]: Leadership Lessons from an Olympic Champion [Performance with Rich Buchanan]")
![Charlie Copsey [#73]: Waking Brands Up To The Influence of Experiential [Marketing with Jamie Corr]](https://s3.castbox.fm/f2/0e/7c/48d1109ecd437052cbd515d878100da529_scaled_v1_400.jpg "Charlie Copsey [#73]: Waking Brands Up To The Influence of Experiential [Marketing with Jamie Corr]")
![Ali Russell [#72]: Extreme H and the Next Era of Sustainable Racing [Innovation with Leanne Bats]](https://s3.castbox.fm/ca/de/01/0a0f7a4010ecae1f7eaa22495f94b90fa7_scaled_v1_400.jpg "Ali Russell [#72]: Extreme H and the Next Era of Sustainable Racing [Innovation with Leanne Bats]")
![Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group](https://s3.castbox.fm/75/55/cb/79838e1b5ed79163b6e06ede3f181776be_scaled_v1_400.jpg "Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group")
![Misha Sher [#63]: Lessons from 20 Years in Sports and Athlete Marketing from WPP's Global Head of Sport & Entertainment](https://s3.castbox.fm/a8/e1/6c/31e26cb3e238a613693892e3a14dfecde1_scaled_v1_400.jpg "Misha Sher [#63]: Lessons from 20 Years in Sports and Athlete Marketing from WPP's Global Head of Sport & Entertainment")
![Rob Pilgrim [#62]: Making YouTube the Best Digital Destination for Sports Fans](https://s3.castbox.fm/57/99/f8/88a683d73978aa39a3feadf8ec5a2869fc_scaled_v1_400.jpg "Rob Pilgrim [#62]: Making YouTube the Best Digital Destination for Sports Fans")
![Vansa Chatikavanij [#60]: Investing in a New Era of Sports and Entertainment at Present Ventures](https://s3.castbox.fm/71/51/8a/93241385496eda65fdd7cb4e3f19d8d6d3_scaled_v1_400.jpg "Vansa Chatikavanij [#60]: Investing in a New Era of Sports and Entertainment at Present Ventures")
![Matthew Jafarian [#57]: How the Miami HEAT Empowered Entrepreneurship from Within](https://s3.castbox.fm/fe/67/da/910384d1fa1011c543f46f182cbc62229c_scaled_v1_400.jpg "Matthew Jafarian [#57]: How the Miami HEAT Empowered Entrepreneurship from Within")
![Rich Buchanan [#56]: Bridging the Gap Between the Boardroom and the Dressing Room](https://s3.castbox.fm/b3/64/ef/2049822dbab0a8e418f47a1b830438a8b0_scaled_v1_400.jpg "Rich Buchanan [#56]: Bridging the Gap Between the Boardroom and the Dressing Room")
![Sukh Sadhra [#55]: Selling Out the Premiership Rugby Final Two Years Running](https://s3.castbox.fm/09/e6/75/95f9edb4fc79e2e02074f0ed47ba1606e2_scaled_v1_400.jpg "Sukh Sadhra [#55]: Selling Out the Premiership Rugby Final Two Years Running")
![Leanne Bats [#53]: Taking Lessons from FC Barcelona and the All Blacks to a Regional Sports Trust](https://s3.castbox.fm/de/42/ae/a6187bd3d6d32f2abdcd5bef16018ad7c2_scaled_v1_400.jpg "Leanne Bats [#53]: Taking Lessons from FC Barcelona and the All Blacks to a Regional Sports Trust")
![Michael Israel [#52]: Applying AI Across The Kraft Group](https://s3.castbox.fm/03/3c/a8/2335eba1f47eb930458d2c9ad593335456_scaled_v1_400.jpg "Michael Israel [#52]: Applying AI Across The Kraft Group")
![Dan Porter [#50]: Building Overtime into an IP Powerhouse for the Next Generation of Sports Fans](https://s3.castbox.fm/a7/9a/98/b5831ceed9bf115bb3477fbbf1259a734f_scaled_v1_400.jpg "Dan Porter [#50]: Building Overtime into an IP Powerhouse for the Next Generation of Sports Fans")
![Siobhan Cassidy [#48]: Why CHANEL Sponsored The Boat Race](https://s3.castbox.fm/8f/c0/45/b6dc9fa4587bac8bc33301a6d01f0275e8_scaled_v1_400.jpg "Siobhan Cassidy [#48]: Why CHANEL Sponsored The Boat Race")
![Emily Heath [#47]: Leveraging a Global Brand to Get Girls Moving](https://s3.castbox.fm/ba/a7/1c/7a44e3d61b92f07e218013f9a76d0bd204_scaled_v1_400.jpg "Emily Heath [#47]: Leveraging a Global Brand to Get Girls Moving")
United States
