Anheuser-Busch vs Miller - Fighting the Crocodile | 6
It’s a new century and the beer industry is changing fast. Beyond America, new brewery empires are forming and they want to buy their way into the lucrative U.S. market.
And Miller is the first to fall, bought out by a South African company that wants to pull the Milwaukee brewery out of the doldrums.
But Anheuser-Busch isn’t worried. It’s the biggest brewer on the planet by some margin. But the king of beers is about to discover that its throne isn’t as secure as it thinks.
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