Annie Shapiro: “The most valuable lesson I’ve learned is to be nice.”
Description
Episode 015 // Annie Shapiro, Senior Director, Talent Booking at Vevo, on the heartdea13r Podcast with chr1stoph3r g0nda
Summary:
- Annie Shapiro of Vevo breaks down music videos, content creation, YouTube, and surviving the music business grind.👀 What You’ll Hear:
- Learn how figure skating unexpectedly shaped Annie’s lifelong passion for music and creative storytelling
- Discover why ska music and college radio opened career doors and lasting friendships in the music industry
- Explore Vevo’s role as a global network supporting both emerging artists and established icons
- Hear Annie’s perspective on video production from DIY phone shoots to arena-level cinematic projects
- Understand the value of kindness, patience, and balance when navigating the fast-paced music business
🕰️ Chapters
00:00 Growing up in West Virginia and skating to mixtapes
06:00 Family record collections, radio discovery, and music immersion
09:00 Ska, subgenres, and building lifelong music relationships
11:00 Brown University, college radio, and falling into music business
19:00 Vevo explained in one word and why network matters
24:00 Human curation, TV channels, and music discovery experience
26:00 Favourite music videos from Weezer to Beastie Boys
30:00 Advice on content types, YouTube algorithm, and authenticity
37:00 Career lessons on kindness, patience, and reputation
43:00 On tour with Mumford & Sons and meaningful experiences
48:00 AI, human creativity, and the future of music videos
51:00 Avoiding burnout, family balance, and creating real downtime
United States
