This podcast introduces Answer Engine Optimization (AEO) as a critical digital strategy for the age of AI-driven search. It explains that unlike traditional SEO focusing on broad keyword ranking, AEO aims to position content to provide direct answers to user queries through platforms like Google SGE, Microsoft Copilot, and AI chatbots.

The podcast outlines key strategies for implementing AEO, including optimising content for voice search, using structured data markup, and creating comprehensive FAQ pages, emphasizing that this approach enhances online visibility, user engagement, and organic traffic by establishing brand authority in the evolving search landscape.

Topics Covered:

• Whats is Answer Engine Optimization?
• Why is AEO becoming increasingly important?
• How AEO differs from traditional SEO - Future of SEO is AEO
• Types of Answer Engines
• The Functioning of Answer Engines – How do you optimize for Answer Engines?
• Benefits of AEO for businesses