Stories are a fundamental part of what makes us human. 

They help us make sense of the world, remember things, share information, bring ideas to life, and communicate better with others. Stories capture meaning and emotion, reveal injustice or challenge our perspectives in ways which can change our minds or shape our behaviour. And stories bond us together, helping us identify with the groups, tribes or organisations we belong to. 

In this episode, we’re joined by Anthony Tasgal (known as Tas), a storytelling expert, author and international speaker. 

We discuss how storytelling can be used by organisations – by any of us – to get our messages through more effectively.

We cover:

• How storytelling is hardwired into our human brains.
• The connection with behavioural economics, understanding what humans respond to.
• What makes a good story.
• Why there doesn’t need to be a disconnect between data-driven and quantitative information, and our need for stories to interpret and share ideas at work.
• Why organisations often miss opportunities for better communication, and how to encourage more impactful (and less boring or cautious) ways to reach people.
• Tips for how to use storytelling techniques in simple ways in your work.

Episode resources

You can find Tas on LinkedIn at https://www.linkedin.com/in/tastasgal/

His books are listed at https://www.amazon.co.uk/stores/Anthony-Tasgal/author/B00QUG86MM

His TEDx talk is here https://www.youtube.com/watch?v=SQhkeQ7NfQM&t=705s

Speak to the human is a podcast by Acteon a communication and learning agency that harnesses behavioural insights to help organisations connect with their people and deliver positive change. Find out more at acteoncommunication.com.