Anything Is Possible with Emily Vanlandingham
Emily Vanlandingham lives in New Orleans, LA and owns The School Bakery, a cottage food business that specifically focuses on school celebrations.
She caters to busy parents by delivering cupcakes, cookie cakes, and other baked treats to their children’s class parties.
It’s certainly a unique business model, and although she only started it a year and a half ago, she’s already in the process of franchising it to a second city!
However, Emily already had tons of food business experience before starting her bakery. She’s been through culinary school twice, built a large canned preserves business, helped start restaurants, been a caterer, a food TV producer, and a cooking instructor, and she currently runs a separate food entertainment business called Farmstand Entertainment.
Given her prior experience, it’s no surprise that Emily built a successful home bakery, but what is surprising is that she did it as a single mom!
In this episode, Emily’s open and transparent nature reveals both the successes and the challenges she’s experienced while embarking on such a unique business journey.
What You’ll Learn
- Why Emily decided to build a bakery that focuses on school celebrations
- What to consider when creating an effective brand for your business
- Ideas for generating sales in your off-season
- The challenges with delivering products directly to schools, and how to overcome them
- The importance of listening to customer feedback and adapting when needed
- How to give your products an edge when competing with larger businesses
- The surprising simple solution for accommodating students with diet-specific needs
- Why you might be able to franchise your business sooner than you think
- What is the value of establishing a new revenue stream for your business
- How Emily built Locally Preserved, a canned preserves business that she ran for about a decade
- The first thing you should do when starting a cottage food business
- How to avoid business burnout and find work-life balance
Attend the only national conference for home-based food entrepreneurs!
This virtual conference is taking place April 10th – 13th, 2023, and includes 4 full days of keynotes, workshops, breakout sessions, and community.
The conference costs only $35, and includes access to all of the recordings as well.
Get full show notes and transcript here: https://forrager.com/podcast/86