App Goals
Update: 2022-09-27
Description
Goal enabling technology is the integration of goal setting into tech-based products and services. Things like step-counts, savings targets and fitness goals all have a general benefit to app users and tech companies, however the specifics of how to optimise goals in apps is not well-known. This episode we explore new research and modelling around the most effective ways to utilise goal enabling technology.
Guest: Jake An, UTS Business School lecturer
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