Apple's AI Strategy: On-Device Innovation
Update: 2025-12-17
Description
In 2025, Apples AI efforts faced challenges, including executive departures and talent poaching. However, instead of joining the AI arms race, Apple introduced its Foundation Models framework, enabling developers to access on-device AI cost-effectively. This strategy, similar to their mobile market approach, focuses on widespread access and breakthrough applications, with CEO Tim Cook remaining in control.
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