Apple's Mini App Program: Boosting Revenue & AI Defense
Update: 2025-11-14
Description
Apples new Mini App Partner Program, allowing a 15% commission on web-based mini apps, is expected to boost App Store revenue and help Apple compete with AI platforms. Analysts estimate this could add $800 million in annual revenue, increasing services growth estimates by 80 basis points. The program requires integration of Apples systems and offers an 85% revenue share for developers. Tencent, Apples largest App Store customer, agreed to the 15% rate for mini apps and games on WeChat and Weixin. This initiative expands the App Stores market and reinforces Apples strategy to protect and grow its services business, seen as a compelling offensive and defensive strategy against AI applications.
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