Apple's Vision Pro: A Heavy Burden
Update: 2026-01-01
Description
Apples Vision Pro mixed-reality headset faces production cuts and marketing spending reductions, following disappointing sales. Consumers cite issues like weight, battery life, price, and discomfort. Apples mainstays like iPhones and MacBooks continue to dominate sales. Analysts attribute Vision Pros lack of appeal to its high cost, bulky design, and limited native apps. The global VR market shrank, with Metas Quest lineup holding eighty percent share. Apples Vision Pro experiment highlights the challenges in making headsets lighter, affordable, and loaded with everyday apps.
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