DiscoverApple Events (audio)Apple Event — September 9
Apple Event — September 9

Apple Event — September 9

Update: 2024-09-09
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Digest

Apple's 2024 product lineup showcases significant advancements across its product categories, focusing on health, fitness, audio, and intelligence. The Apple Watch Series 10 boasts the thinnest design ever, featuring a larger display, fast charging, and new health features like sleep apnea detection. The Apple Watch Ultra 2, designed for athletes, features a new satin black finish, a depth gauge, dual-frequency GPS, and training load insights. AirPods 4 offer a redesigned, more comfortable fit, improved audio quality, and voice isolation, while AirPods Pro 2 introduce hearing protection, a hearing test, and a clinical-grade hearing aid feature. The iPhone 16 introduces Apple Intelligence, a personal intelligence system powered by generative models that understands user context and takes action on your behalf. It features new writing tools, image playground, enhanced photo and video search, and a more natural Siri. The camera system includes a 48MP main camera with a 2x telephoto option, a new ultra-wide camera with autofocus and macro photography, and spatial capture for photos and videos. The iPhone 16 Pro features a stunning new design with larger displays, a titanium frame, and a new micro-blasted texture. It leverages Apple Intelligence to enhance the pro experience, including Siri's ability to locate information across apps, generate meeting summaries, and rewrite notes in a professional tone. It also features new action capabilities for photographers and other professionals. The A18 Pro chip delivers exceptional performance for Apple Intelligence, gaming, and other demanding tasks. The camera system includes a 48MP fusion camera with a second-generation quad-pixel sensor, a new 48MP ultra-wide camera with autofocus, and a 5x telephoto camera with a tetrapRISM design. New photographic styles allow for more creative control and personalization.

Outlines

00:05:19
Apple Watch Series 10 and Apple Watch Ultra 2: The Latest Innovations

Apple Watch Series 10 boasts the thinnest design ever, featuring a larger, wider-angle OLED display with rounded corners. It's also the fastest charging Apple Watch, with a new metal back that integrates the antenna and a larger charging coil. New finishes include Jet Black polished aluminum, warm rose gold, and polished titanium. Series 10 introduces sleep apnea detection, using the accelerometer to monitor breathing disturbances during sleep. It also features a new vitals app for tracking daily health status and a depth gauge and water temperature sensor for aquatic activities. Apple Watch Ultra 2 is the most rugged and capable Apple Watch, featuring a stunning new satin black finish with a matching Millenase Loop. It includes the intelligent features of WatchOS 11 and is designed for athletes with features like a depth gauge, dual-frequency GPS, and training load insights.

00:26:00
AirPods 4 and AirPods Pro 2: Revolutionizing Audio and Hearing Health

AirPods 4 feature a redesigned, more comfortable fit, powered by the H2 chip for improved audio quality, personalized spatial audio, and voice isolation for clearer calls. The charging case now has USB-C and is smaller and more portable. AirPods 4 with active noise cancellation offer industry-leading noise cancellation and transparency mode, along with adaptive audio that automatically adjusts noise reduction based on the environment. They also feature conversation awareness, which lowers media volume when you start talking. AirPods Pro 2 introduces three major health features: hearing protection, a clinically validated hearing test, and a clinical-grade over-the-counter hearing aid feature. These features aim to prevent hearing loss, raise awareness, and provide assistance to those with mild to moderate hearing loss.

00:39:55
iPhone 16: A New Era of Apple Intelligence and Camera Innovation

iPhone 16 introduces Apple Intelligence, a personal intelligence system powered by generative models that understands your context and takes action on your behalf. It features new writing tools, image playground, enhanced photo and video search, and a more natural and personal Siri. iPhone 16's new camera control enables visual intelligence, allowing you to instantly learn about your surroundings by pointing your iPhone at objects, places, or text. It also provides quick access to third-party tools for additional information and actions. iPhone 16 features a new camera control, a physical button that provides instant access to the camera and allows for quick adjustments to camera settings. The camera system includes a 48MP main camera with a 2x telephoto option, a new ultra-wide camera with autofocus and macro photography, and spatial capture for photos and videos.

01:04:16
iPhone 16: Performance, Battery Life, and iOS 18 Features

iPhone 16 is powered by the A18 chip, which delivers up to 30% higher sustained performance for gaming. It supports hardware-accelerated ray tracing for more realistic graphics and runs console-level games like Resident Evil 7 Biohazard and Assassin's Creed Mirage. iPhone 16 features a larger battery and the energy efficiency of the A18 chip, resulting in a significant boost in battery life. iOS 18 introduces new customization options, detailed trail networks in maps, and enhanced safety features like emergency SOS live video and messages via satellite.

01:11:42
iPhone 16 Pro: A New Era of Pro Experience and Apple Intelligence

iPhone 16 Pro features a stunning new design with larger displays, a titanium frame, and a new micro-blasted texture. It's built for Apple Intelligence and delivers breakthrough innovation and incredible new capabilities. iPhone 16 Pro leverages Apple Intelligence to enhance the pro experience, including Siri's ability to locate information across apps, generate meeting summaries, and rewrite notes in a professional tone. It also features new action capabilities for photographers and other professionals. iPhone 16 Pro is powered by the A18 Pro chip, which is even faster and more efficient than the A18. It features a new 16-core neural engine, a faster 6-core GPU, and a faster 6-core CPU, delivering exceptional performance for Apple Intelligence, gaming, and other demanding tasks.

01:19:59
iPhone 16 Pro: Camera Innovations and Video Enhancements

iPhone 16 Pro features a new 48MP fusion camera with a second-generation quad-pixel sensor for zero shutter lag and high-resolution photos. It also includes a new 48MP ultra-wide camera with autofocus and a 5x telephoto camera with a tetrapRISM design. New photographic styles allow for more creative control and personalization. iPhone 16 Pro introduces 4K video recording at 120 frames per second for incredible slow-motion effects. It also features studio-quality mics for higher-quality audio recording, spatial audio capture, and a new audio mix feature that allows for sound editing and voice isolation.

01:30:43
iPhone 16 Pro: A Filmmaking Powerhouse and MagSafe Ecosystem Updates

iPhone 16 Pro's advanced camera and audio features make it a filmmaking powerhouse, as demonstrated by its use in shooting a music video for The Weeknd. The 4K 120fps recording, photo styles, and camera control provide filmmakers with incredible creative flexibility. iPhone 16 Pro features new clear and silicone MagSafe cases that work seamlessly with the camera control. It also includes a new MagSafe charger for faster wireless charging and supports G2 for improved charging efficiency and compatibility. The packaging is now 100% fiber-based and slimmer, reducing environmental impact.

01:35:39
Apple's 2024 Product Lineup: A Transformative Year

Apple's 2024 product lineup includes significant updates across its product categories, with a focus on health, fitness, audio, and intelligence. The new Apple Watch Series 10, Apple Watch Ultra 2, AirPods 4, AirPods Pro 2, iPhone 16, and iPhone 16 Pro are designed to enrich users' lives and have a meaningful impact on their daily experiences.

Keywords

Apple Intelligence


A personal intelligence system on iPhone 16 that leverages generative models to understand user context and take actions, enhancing communication, photo/video management, and Siri interactions.

Generative Models


AI models capable of creating new content like text, images, or audio based on input data. Apple Intelligence utilizes these models for tasks like writing, image generation, and understanding user requests.

Camera Control


A physical button on iPhone 16 that provides instant access to the camera and allows for quick adjustments to settings like zoom, depth of field, and photographic styles. It also enables visual intelligence features.

48MP Fusion Camera


The main camera on iPhone 16 that combines a 48MP sensor with computational photography to deliver high-resolution photos, a 2x telephoto option, and improved low-light performance.

Spatial Capture


A new camera feature on iPhone 16 that captures stereoscopic information from the ultra-wide and fusion cameras, enabling the creation of spatial photos and videos for immersive viewing on Apple Vision Pro.

A18 Chip


The new chip powering iPhone 16, featuring a 16-core neural engine optimized for generative models, a faster CPU and GPU, and improved energy efficiency.

A18 Pro Chip


The new chip powering iPhone 16 Pro, designed for even higher performance and efficiency than A18, with a faster neural engine, GPU, and CPU, enabling advanced features like Apple Intelligence and pro-level camera capabilities.

Sleep Apnea Detection


A new health feature on Apple Watch Series 10 that uses the accelerometer to monitor breathing disturbances during sleep and notify users if it detects consistent signs of moderate to severe sleep apnea.

Hearing Protection


A feature on AirPods Pro 2 that actively reduces louder, intermittent noise at 48,000 times per second to help minimize exposure to environmental noise levels that could impact hearing.

Q&A

  • What are the key design features of the Apple Watch Series 10?

    Apple Watch Series 10 is the thinnest Apple Watch ever, featuring a larger, wider-angle OLED display with rounded corners. It's also available in new finishes, including Jet Black polished aluminum, warm rose gold, and polished titanium.

  • What are the new health features introduced in Apple Watch Series 10?

    Series 10 introduces sleep apnea detection, using the accelerometer to monitor breathing disturbances during sleep. It also features a new vitals app for tracking daily health status and a depth gauge and water temperature sensor for aquatic activities.

  • What are the key features of Apple Watch Ultra 2?

    Apple Watch Ultra 2 is the most rugged and capable Apple Watch, featuring a stunning new satin black finish with a matching Millenase Loop. It includes the intelligent features of WatchOS 11 and is designed for athletes with features like a depth gauge, dual-frequency GPS, and training load insights.

  • What are the new features of AirPods 4?

    AirPods 4 feature a redesigned, more comfortable fit, powered by the H2 chip for improved audio quality, personalized spatial audio, and voice isolation for clearer calls. The charging case now has USB-C and is smaller and more portable.

  • What are the key features of AirPods Pro 2?

    AirPods Pro 2 introduces three major health features: hearing protection, a clinically validated hearing test, and a clinical-grade over-the-counter hearing aid feature. These features aim to prevent hearing loss, raise awareness, and provide assistance to those with mild to moderate hearing loss.

  • What is Apple Intelligence and how does it work on iPhone 16?

    Apple Intelligence is a personal intelligence system on iPhone 16 that leverages generative models to understand user context and take actions, enhancing communication, photo/video management, and Siri interactions. It uses a combination of on-device intelligence and private cloud compute to protect user privacy.

  • What are the key camera features of iPhone 16?

    iPhone 16 features a new camera control, a 48MP fusion camera with a 2x telephoto option, a new ultra-wide camera with autofocus and macro photography, and spatial capture for photos and videos. It also introduces visual intelligence features that allow users to learn about their surroundings by pointing their iPhone at objects, places, or text.

  • What are the performance and gaming enhancements in iPhone 16?

    iPhone 16 is powered by the A18 chip, which delivers up to 30% higher sustained performance for gaming. It supports hardware-accelerated ray tracing for more realistic graphics and runs console-level games like Resident Evil 7 Biohazard and Assassin's Creed Mirage.

  • What are the key features of iPhone 16 Pro?

    iPhone 16 Pro features a stunning new design with larger displays, a titanium frame, and a new micro-blasted texture. It's built for Apple Intelligence and delivers breakthrough innovation and incredible new capabilities, including a new 48MP fusion camera, a 5x telephoto camera, and studio-quality audio.

  • What are the key features of the A18 Pro chip?

    The A18 Pro chip powering iPhone 16 Pro is designed for even higher performance and efficiency than A18, with a faster neural engine, GPU, and CPU, enabling advanced features like Apple Intelligence and pro-level camera capabilities.

  • What are the key features of the MagSafe ecosystem for iPhone 16 Pro?

    iPhone 16 Pro features new clear and silicone MagSafe cases that work seamlessly with the camera control. It also includes a new MagSafe charger for faster wireless charging and supports G2 for improved charging efficiency and compatibility.

Show Notes

Listen to learn about iPhone 16 and iPhone 16 Pro, designed for Apple Intelligence. Plus Apple Watch, AirPods, and so much more.

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