Applying Marketing to L&D with Hannah Waddams | Episode 13
Description
Picture this - you’ve spent weeks crafting an unforgettable learning experience, finally engaging employees in an exciting way and making a real difference to the L&D strategy within your company. The day arrives. You launch it, you wait, you wait some more… and nothing happens. You were sure this would be a massive success - and maybe it WOULD be - if anyone actually knew about it! In this episode we’re joined by Hannah Waddams, Marketing Director at MAAS Marketing, to learn how and why L&D should use marketing to create that necessary awareness.
Running order:
01:37 Have you got a marketing problem?
03:48 How you can start flexing your marketing muscle
05:44 Uncovering the identities of your ‘learners’
07:17 Defining your learning brand
10:20 Personalising your comms with learning personas
13:11 Channels you can leverage to reach employees
18:10 Influencer marketing for L&D
22:15 Successful tactics you can try
24:52 How you should measure impact
27:47 The Marketing for Learning podcast
28:31 Quickfire Round
How to connect
Find Hannah on:
LinkedIn: https://www.linkedin.com/in/hannahwaddams/
Marketing For Learning: https://open.spotify.com/show/6WuDqzOExdEP7ugRgMCsJ7?si=089480ede6d44d24
Find Nelson on:
LinkedIn: https://www.linkedin.com/in/nelsonsivalingam/
Twitter: https://twitter.com/ThatNelsonDude
Find HowNow on:
LinkedIn: https://www.linkedin.com/company/hownowhq/
Twitter: https://twitter.com/hownowteam
Instagram: https://www.instagram.com/hownowhq/
Our Website: https://gethownow.com/
United States
