Are Digital Marketing and Referral Marketing Contradictory?
Description
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In this episode, Danny Decker breaks down a common misconception inside the legal world: the belief that referral marketing and digital marketing are somehow competing strategies. Using real examples and data, Danny explains why these two channels actually amplify each other — especially for solo and small law firms that rely heavily on top-of-mind visibility. He shows how email newsletters, retargeting, and consistent online content can strengthen your referral network and dramatically improve conversion rates. If you’ve ever felt torn between “staying referral-based” and “doing more marketing,” this episode clears it up.
📌 Key Takeaways:
- Why referrals and digital marketing aren’t in competition
- How digital content keeps your referral sources engaged and active
- The simple digital systems that generate more (and better) referrals
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