The 2018 holiday season has unearthed a number of new trends and has reaffirmed the importance of others. But how will these new rules and realities impact retailers’ plans for 2019? Bryan Gildenberg, Chief Knowledge Officer of Kantar Consulting, provides his commentary on what’s happened during the holiday season and how retailers can take these developments to create better experiences in 2019.

Follow Bryan and Kantar Consulting on Twitter:

• @BryanG_KR
• @KantarConsult

Check out more research and insights from the Kantar team:

• KantarConsulting.com
• KRIQ.com
• Retail Sound Bites Podcast