IN THIS EPISODE:
In the U.S. 1 in 4 and worldwide about 1 in 6 people have disabilities. With LinkedIn approaching a billion people on the platform, there's a large number of members who need us to be content-accessible. In this important episode, we give you the how and why, plus the exact places, actionable tips, and handy tools to embrace and fix your content to help everyone join in conversations.
BUY YOUR COPY:
Our book: The LinkedIn Branding Book, The Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Growth, is available on Amazon in Kindle, paperback, and hardcover editions: ⁠https://mybook.to/The_LinkedIn_Branding_Book⁠ (plus bonus Brand Squared Workbook, 50-page actionable bonus with your book purchase.)
THE BACKSTORY:
Michelle B Griffin and Michelle J Raymond met on LinkedIn through the power of commenting in December 2020. Together they have supported each other with complimentary yet different strengths to rise up and stand out on LinkedIn with their personal branding and business branding businesses. Both quickly realized that the “Power of Two” as #MichelleSquared was a force for good that would propel success more than what was possible on their own.
Learn and sign up as a member at ⁠MichelleSquared.com⁠
Follow ⁠The LinkedIn Branding Community Page⁠ for exclusive news, updates, and announcements.
ABOUT US:
Michelle B. Griffin is an international personal branding strategist who has devoted her career to connecting people, growing communities, and building brands. As The Brand Therapist,℠ Michelle untangles your personal brand so you can (finally!) nail your messaging, confidently communicate your story, and unquestionably attract more attention to grow your business. She is a frequent speaker, guest contributor, and host of The Brand Therapist,℠ a top-ranked personal branding podcast by Feedspot.
LinkedIn: ⁠https://www.linkedin.com/in/michellebgriffin/⁠
Website: ⁠https://michellebgriffin.com⁠
Join Michelle's free LinkedIn Personal Branding Community, The #365 Creators:⁠ https://the365creators.com⁠
Michelle J. Raymond is a globally recognized LinkedIn Company Pages and Business Growth Strategist expert. Through her company Good Trading Co., she shares her 15+ years of sales and almost 10 years of B2B social selling on LinkedIn experience to help small business owners stand out and attract opportunities to grow their businesses.
LinkedIn: ⁠https://www.linkedin.com/in/michelle-raymond-goodtradingco/⁠
Website: ⁠https://goodtradingco.com.au/⁠
Join Michelle's "Cheer Squad for Good" LinkedIn Group for women who own businesses. ⁠https://www.linkedin.com/groups/14049931
TRANSCRIPT:
https://share.descript.com/view/kZjbqpKfoeS
LINKS:
Meryl Evan's Post - https://www.linkedin.com/posts/meryl_merylmots-accessibility-socialmedia-activity-7044714741230948352-cgEe?utm_source=share&utm_medium=member_desktop Her advice for alt text - "I try to keep it simple with best practice. Descriptive yet concise. If I can’t see the image, what would I want to know about it in context?"
https://otter.ai for recording LinkedIn Audio events
Social Media Examiner Article: How to Make Your Social Media Content Accessible