Are You Building the Right Website? (Or Just Guessing?)
Update: 2025-11-28
Description
Why do smart people at health nonprofits keep spending tens of thousands of dollars on website projects that don't solve the actual problem?
In this episode, Spencer breaks down a pattern he sees repeatedly: organizations making expensive website decisions based on internal assumptions rather than user evidence. The result? Projects that never get buy-in, or worse, projects that DO get approved but build the wrong thing entirely.
You'll learn:
- The three most common failure modes for nonprofit website projects
- Why "we need more templates" and "we need better design" are symptoms, not root causes
- The two critical pieces of information you need before you can know what to build
- A practical approach to getting stakeholder alignment and user evidence (whether you hire someone or do it yourself)
- How to pitch website projects to leadership with evidence instead of opinions
If you're planning a website project, trying to get budget approved, or working with a vendor right now, this episode will give you a framework to make better decisions.
Resources
- Website Strategy Assessment: brooks.digital/website-strategy-assessment
Contact Spencer
- Email: spencer@brooks.digital
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